Ather Energy Is Set To Increase The Prices of Its Electric Scooters From January 2026

Ather Energy is ready to increase the prices of its electric scooters by up to Rs 3,000 across all models under the portfolio, with effect from January 1, 2026. This increase in prices will be driven by escalating global raw material costs, foreign exchange disputes, and sudden price rises of key electronic components. With such a bold move, the sudden rise in price might impact the EV sector.

Buyers who are interested in buying the Ather electric scooters can buy them in December 2025 before the prices get hiked and avail promotional benefits worth up to Rs 20,000 under the company’s “Electric December” campaign. Let’s check out the possible discounts and offers on the Ather electric scooter before the prices get hiked.

Reason Behind The Price Hike

After BMW Motorrad, Ather has now decided to increase the price hike on all its models across the portfolio. This decision came from the brand, as global raw materials prices are getting hiked in the overseas market. Industry analysts suggest that these hikes are increasing due to forex fluctuations that might increase the import and export expenses.

Many battery components and electronic parts are now costlier than before, which ultimately increases the prices of the electric scooters. Key electronic parts, vital for Ather's tech-forward scooters, now command higher global rates, squeezing margins despite no changes to product specifications.

Impact on Popular Models

Ather Energy, a Bangalore-based startup of electric two-wheelers, sold 450 Series and Rizta models across the nation. With a sudden increase in prices, the Ather 450 series might increase its model variants up to Rs 3,000. For instance, the Ather 450X base variant jumps from around Rs 1,47,999 to Rs 1,50,999 (ex-showroom) in India. While the top-spec 3.7 kWh model rises from Rs 1,57,999 to Rs 1,60,999 (ex-showroom).

These adjustments are model-specific and may vary slightly by city due to local taxes. The Rizta, which recently hit 2 lakh sales with its 56-liter storage and safety tech like SkidControl, remains a bestseller family scooter. Meanwhile, the 450X appeals to enthusiasts with Magic Twist and traction control.

Also Read: Ather Energy Patents a New Design of Electric Scooter Based on EL Platform

Electric December: Year-End Offers

As the 2025 season is coming to an end, Christmas is approaching soon. So the brands are now offering smart EMIs and discounts and offers valid till December 31, 2025. The brand now offers benefits up to Rs 20,000. This offer includes instant credit card EMI discounts, cash incentives, and a complimentary 8-year extended battery warranty.

Conclusion

Ather recently expanded into auto insurance via a new subsidiary, enhancing ownership value. As the brand eyes growth, this hike tests customer loyalty amid rivals like Ola and TVS. Savvy shoppers should compare offers and lock in deals swiftly.