Bajaj Auto Launches ‘Pulsar Underground’: India’s First AI-Powered Creator Platform

​Baja Auto is making ways to withstand the ongoing changes within the automotive landscape. The Indian two-wheeler giant has recently announced that they are launching the Pulsar Underground, a creator-first AI-enabled platform crafted for professional riders and daring young bike enthusiasts. Is it somehow related to Pulsarmania? I hope you are aware of it. It was India’s finest youth riders community.

Well, now Pulsar Underground will celebrate creators who express their identity by creating. This fan engagement program is entitled “Definitely Daring,” showcasing the fearless and encouraging spirit of the youth to step out, be seen, and do things differently. With its memorable campaign “Duniya Dehkti Hai Tu Dikha,” Pulsar has consistently inspired riders to express themselves and own their individuality.

Pulsar Underground: The Vision

Bajaj Auto has always been pushing beyond the limits, and for the 2025 iteration, the Pulsar Underground is a living testament to this ethos. The event will launch on October 9, 2025, in Pune. The program will be remembered as the nation’s first AI-enabled platform designed for daring creators across music, art, dance, graffiti, stunts, and AI.

The platform stands as a digital extension of the brand, fostering a culture where young Indians are encouraged to express themselves not just as consumers but as creators, shaping their own narratives. This culture initiative is also a fandom event where over 5,000 participants have the opportunity to showcase their skills, engage with top influencers, and win exciting rewards.

For the Daring Riding Community

For the riders and bike enthusiasts, AI tools are integrated within the platform to simplify the process of creation, helping anyone produce great content effortlessly. Participants might be able to get a chance to win a virtual internship with the Pulsar content crew, a Pulsar NS200 or NS400Z, along with exclusive Pulsar merchandise and Amazon vouchers. Over 5,000 creators are expected to participate in the six-week program, which runs until 15th November 2025.

Also Read: Bajaj Unleashes 'Festive Hattrick' with Free Bike Insurance and Massive Savings!

How the Platform Works

To participate in the content, participants will simply need to visit the official Pulsar Underground website and select from a diverse lineup of challenges. The following points are to be followed before getting recognition.

• Visit www.bajajauto.com/pulsarunderground
  
• Pick a challenge that matches your talent—biking, stunts, music, dance, art, graffiti, or AI.
  
• Create your content
• Post it on Instagram using #PulsarUnderground and tag @mypulsarofficial

​From the Presidential Desk

Speaking about the launch, Mr. Sumeet Narang, President of Baja Auto, said, “Pulsar has always inspired riders to be daring and stand apart. Pulsar Underground extends that same spirit into the digital space. Whether through stunts, music, dance, or art, this initiative is about turning individuality into influence and spotlighting the next generation of daring talent.

Conclusion

Bajaj Auto’s Pulsar Underground is more than just a platform—it’s a movement inspiring India’s youth to boldly express their creativity and individuality. As India’s top motorcycle exporter and the largest three-wheeler manufacturer worldwide, Bajaj’s legacy is anchored in relentless innovation, uncompromised quality, and pioneering product initiatives. This initiative reaffirms Pulsar’s position at the forefront of both automotive performance and digital creativity, inspiring the next generation to be truly daring.