Maruti Suzuki Grand Vitara Achieves Record Sales of 2-lakh in the Mid-SUV Segment

Maruti Suzuki India Limited is thrilled to announce that the Grand Vitara has set a new benchmark in the SUV market, reaching the 2-lakh sales milestone in just 23 months. This makes it the fastest mid-size SUV to achieve this record, highlighting its immense popularity.

The Grand Vitara, embodying NEXA’s ‘Create. Inspire.’ philosophy, has made a significant mark in the country's SUV segment. Launched in 2022, it has pioneered a new era of SUVs with its fuel-efficient powertrains, segment-leading features, strong road presence, and sophisticated interiors.

Key Milestones

• 1 lakh unit sales milestone achieved within a year.

• High demand for Strong Hybrid and S-CNG variants.

Official Statements

Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, expressed his delight:

“The introduction of the Grand Vitara has been pivotal for us in the SUV segment. This dynamic vehicle has truly demonstrated its excellence by becoming India’s fastest mid-SUV to surpass 2 lakh sales in just 23 months. The Grand Vitara has revolutionized its segment by inspiring customers to make sustainable choices with the Strong Hybrid. The ALLGRIP technology has also resonated well with SUV lovers, furthering our endeavor to promote clean mobility solutions along with an adventurous driving experience. This indeed underscores Grand Vitara’s philosophy of ruling every road.”

He further added:

“With a market share of 12% in Q1 FY24-25, the Grand Vitara has not only established our credentials in the hyperactive mid-SUV segment but has also played a crucial role in growing the segment. We are deeply grateful to our community of over 2 lakh customers and are confident this SUV will continue to bring the joy of mobility to many more.”

Embracing Green Technology

Maruti Suzuki has taken a leading role in embracing green fuel and hybrid technology, marking a significant stride towards sustainable automotive solutions. The Grand Vitara exemplifies this commitment with its innovative powertrain options, including the Strong Hybrid and S-CNG technology. These technologies offer high fuel efficiency and contribute to reducing carbon emissions, underscoring Maruti Suzuki’s dedication to clean mobility.

Strong Hybrid Technology Campaign

To highlight the capabilities of its Strong Hybrid Technology, Maruti Suzuki launched the campaign – “IT’S UNBELIEVABLE. IT’S STRONG HYBRID” in Q1 FY24-25. The campaign showcased the extraordinary real-world benefits of Maruti Suzuki’s Strong Hybrid Technology, including a remarkable journey of over 1200 km on a full tank, demonstrating lower emissions and excellent performance.

Customer Appeal

Engineered to dominate every road, the Maruti Suzuki Grand Vitara has strongly resonated with its customers due to its exciting performance, distinctive style, commanding presence, and multiple powertrain options. The legendary Suzuki ALLGRIP SELECT technology encourages customers to explore remote destinations with confidence. The Grand Vitara also features premium amenities such as a 22.86cm (9”) Smart Play Pro+ entertainment system, Head-Up Display, 360 View Camera, Wireless Charging Dock, panoramic sunroof, ventilated seats, Clarion Premium Sound System, PM 2.5 Air Cabin Filter, and more, making it the ideal choice for discerning customers.

Safety Features

Elevating the safety bar, the Grand Vitara is equipped with an array of active and passive safety features, including a Type Pressure Monitoring System and the newly introduced Acoustic Vehicle Alerting System (AVAS) in its Strong Hybrid variant. It is also the only premium CNG SUV to offer a 6-airbag variant for customers.

The latest benchmark of 2 lakh unit sales is a testament to the Grand Vitara’s appeal and success in the competitive mid-SUV segment.