Own Mahindra Thar Roxx with '0001' Number Plate

Mahindra & Mahindra is ready to auction the very first unit of its highly anticipated Thar Roxx, with VIN '0001'. And here’s the thrilling part—the proceeds will go towards a charitable cause! If you’re a fan of Mahindra’s iconic off-roaders, this is your chance to own a piece of history and make a difference. 

Not the First, But Certainly Special

This isn't the first time Mahindra has auctioned the first unit of one of its vehicles. Back in 2020, the brand auctioned the first unit of the Mahindra Thar, and the results were jaw-dropping! The lifestyle SUV attracted an incredible bid of INR 1.11 crore, eventually won by Aakash Minda, who took home the LX Petrol automatic variant. It’s worth noting that over 55,000 bids poured in from 500 locations across India. 

Thar Roxx Special Number Plate Auction Details

The auction for the Thar Roxx with VIN '0001' is set to begin soon. Registrations opened on September 12, 2024, The delivery and bookings for the rest of the Thar Roxx lineup will commence later, but this first unit is ready to make headlines as it goes under the hammer. Don't miss out on this rare opportunity to bid on a one-of-a-kind SUV and support a good cause.

What Makes the Thar Roxx So Special?

The Mahindra Thar Roxx is not just any SUV; it's designed for adventure and built to impress. The Roxx stands out with its bold, off-road-focused design, featuring a high bonnet, massive wheel arches, and, of course, that unmistakable Mahindra toughness. With an extended wheelbase compared to the standard Thar, it offers more space and practicality for all your adventures.

Stylish and Customizable

Setting itself apart from the iconic three-door version, the Thar Roxx comes with eye-catching features like LED DRLs, a distinctive vertical slat grille, and a range of exciting paint options. You can choose from colours like Everest White, Battleship Grey, Deep Forest Green, Stealth Black, Burnt Sienna, Nebula Blue, and the striking Tango Red. 

Power and Performance

If we talk about the engine specification, the Mahindra Thar Roxx is powered by a 2.0-liter turbocharged petrol engine, with an option for a 2.2-liter mHawk diesel engine. Both engines are available with either a manual or automatic transmission, giving drivers the flexibility to choose their perfect match. And for the true off-road enthusiasts, the 4x4 powertrain is available with the diesel variant, ensuring you can conquer any terrain with ease.

Pricing and Availability

The Mahindra Thar Roxx starts at an attractive price of INR 12.99 lakh (ex-showroom) for the rear-wheel-drive version, with prices climbing up to INR 20.49 lakh (ex-showroom). While the prices for the four-wheel-drive models are yet to be announced, we’re expecting it to offer even more value for those who want the ultimate off-road experience.