Tata Nexon EV MY2023 Gets Up to Rs 2.8 Lakh Discount

Key Highlights

• Tata Nexon EV MY2023 receives discounts up to Rs 2.8 lakh.
• Pre-facelift model offers attractive savings with Prime and Max trims.
• Varied discounts on Fearless and Empowered variants cater to diverse preferences.

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In a strategic move to boost the sales and clear the unsold inventory towards the end of the financial year, Tata Motors has announced substantial discounts on its Nexon EV, making it an attractive proposition for the electric vehicle (EV) enthusiasts. The discounts are applicable to both the pre-facelift and facelift versions of the MY2023 Nexon EV model.

Industry Trend

Tata's move follows the recent trend in the electric vehicle market, with competitors like Mahindra and MG Motor also slashing prices on their respective EV models. The competitive landscape is heating up as the automakers strive to capture a larger share of the growing EV market.

Pre-facelift Nexon EV 

(Up to Rs 2.80 Lakh Cheaper)

The pre-facelift Nexon EV, known for its robust performance, is now available at a tempting discount of up to Rs 2.80 lakh. Despite lacking some of the features of the facelift model, the pre-facelift version has become a more attractive option for budget-conscious buyers.

Trim-specific Discounts

Customers can enjoy discounts ranging from Rs 1.90 lakh to Rs 2.80 lakh based on the variant chosen. The Prime and Max trims of the pre-facelift Nexon EV MY2023 are part of the discount offer, providing substantial savings for potential buyers.

Technical Specifications

The Nexon EV pre-facelift Prime variant boasts a 30.2 kWh battery pack powering a 129 hp electric motor, offering an ARAI certified range of 312 km. On the other hand, the Max variant features a larger 40.5 kWh battery, generating 143 hp from its electric motor and providing an ARAI certified range of 437 km.

Facelift Nexon EV

(Up to Rs 1 Lakh Cheaper)

The facelift Nexon EV, with its sportier profile and enhanced features, is now available at a discount of Rs 1 lakh. This makes the facelift variant a compelling choice for customers seeking a balance between performance and affordability.

Variant-specific Discounts

Discounts and benefits ranging from Rs 50,000 to Rs 1 lakh are applicable to various Fearless and Empowered variants of the MY2023 Nexon EV facelift. The Medium Range (MR) and Long Range (LR) variants cater to different driving needs, providing customers with options that suit their preferences.

Technical Specifications

The Nexon EV facelift MR variant features a 30.2 kWh battery, producing 129 hp and 215 Nm, with an ARAI certified range of 325 km. Meanwhile, the LR variant boasts a larger 40.5 kWh battery, a 145 hp electric motor, and an impressive ARAI certified range of 465 km.

Comparison with Competitors

As Tata makes its move to capture the market, the Nexon EV competes directly with the Mahindra XUV400. While the XUV400 is available with discounts of up to Rs 4.40 lakh, the Nexon EV offers a more budget-friendly starting price of Rs 14.74 lakh.

Also Read: Volkswagen Unveils the 2024 Virtus Convertible – Open-Air Excitement Unleashed

Verdict

Tata Motors aggressive discount strategy on the Nexon EV MY2023 is set to create a buzz in the EV market, enticing potential buyers with attractive pricing and a range of options to suit their preferences and budget.