Upcoming Chery-JLR Freelander SUV undergoes crash testing before official launch

The Chery-JLR partnership, active since 2012, is preparing to launch its first product, the Freelander SUV. The Freelander nameplate, licensed from JLR, is being revived as a standalone brand, separate from JLR’s existing brands like Range Rover, Defender, Discovery, and Jaguar. Ahead of its official launch on March 31, the Freelander SUV has been seen at a crash test facility, providing a first look at its design and features.

Key Highlights

• Chery-JLR Freelander SUV spied at crash test facility before official launch
• Freelander revives classic nameplate as standalone brand with rugged design
• SUV features Level 2 plus ADAS from Huawei and Qualcomm-powered infotainment
• Available in BEV and EREV formats with CATL batteries and AWD capability
• The expected starting price is CNY 400000 with initial launch in China and Middle East

Crash Test and Exterior Features

Spy shots from the crash test site show the Freelander SUV with ‘Chery Auto’ and ‘C-NCAP’ stickers. Visible damage on the side suggests the vehicle underwent a side pole impact test. The Freelander’s design closely follows the original JLR model, featuring a rugged, boxy profile reminiscent of the classic Land Rover Discovery.

The front of the SUV includes rectangular headlamps, a closed-off grille, distinctive corner light signatures, and a prominent clamshell bonnet. ‘FREELANDER’ is stamped on both the grille and the rear. LiDAR modules are installed at the front and rear, indicating advanced autonomous driving capabilities. The SUV is also expected to have front and rear cameras.

The side profile features circular wheel arches, large alloy wheels, running boards, and roof rails. A large rear overhang suggests generous boot space and more room for third-row passengers. At the rear, the vehicle has a flat boot lid and rectangular tail lamps. The rear wiper is tucked under the roof-mounted spoiler for a cleaner look.

Interior and Technology

The Freelander SUV will offer a 6-seat configuration (2+2+2). It will use advanced systems from leading suppliers. The Level 2+ ADAS system will come from Huawei Qiankun. The infotainment and digital dashboard will use Qualcomm Snapdragon chips. CATL batteries, known for high energy density and safety, will power the vehicle.

Interior highlights include a three-spoke steering wheel with scroll wheel controls, a full-width screen at the base of the windscreen, and a large floating central touchscreen. Physical buttons at the bottom of the screen allow quick access to essential controls. Other features include dual wireless charging pads, an electronic gear selector, and storage space beneath the console. The right-side seat in the second row has a seatbelt installed on the seat, suggesting a ‘zero-gravity mode’ function.

Powertrain and Market Availability

Specific powertrain details have not been revealed. The Freelander SUV is expected to be available in BEV and EREV (Extended Range Electric Vehicle) formats. The BEV version will likely feature an 800V high-voltage system. All variants will have all-wheel drive and benefit from Land Rover’s all-terrain capabilities.

The Freelander SUV may start at around CNY 400,000 (Rs 54.57 lakh). It will launch first in China and the Middle East, with potential expansion to other markets in the future. More details are expected to be announced soon.

Also Read: JLR and Chery to Revive Freelander for New Electrified SUV Range in China

Conclusion

The Chery-JLR Freelander SUV’s crash test sightings mark an important step toward its official introduction. As the model edges closer to production readiness, it promises to blend British engineering precision with Chinese innovation. With safety validation now nearing completion, anticipation is building for the Freelander’s global debut in the automotive world.