BMW Group Posts Strong Growth in Electric Vehicles and Premium Segment in H1 2024

In the first half of 2024, BMW Group achieved a significant increase in the sales of fully electric vehicles. The company delivered 179,557 electric vehicles, marking a +34.1% increase compared to last year.

Overall Sales Performance

The BMW brand saw a global sales increase of +2.3%, with 1,096,486 units sold in the year's first half. The overall deliveries for BMW Group, including BMW, MINI, and Rolls-Royce brands, totaled 1,213,359 units.

Regional Sales Insights

Despite a challenging market environment, BMW Group saw sales growth in Europe and North America.

Premium Segment and BMW M Performance

The upper premium segment and BMW M models also performed well. The BMW 7 Series saw a +22% sales growth, and the BMW M recorded a +5.1% increase with 99,517 vehicles sold.

MINI and Rolls-Royce Highlights

MINI brand delivered 114,054 vehicles, facing a decrease in sales due to the model changeover. Rolls-Royce launched the Cullinan Series II, maintaining its status as the most in-demand model, with 2,819 cars delivered.

Looking Ahead

BMW Group remains optimistic for the second half of 2024, supported by the availability of new models like the BMW 5 Series and the launch of the new MINI Family. The company’s diverse product portfolio and flexible drive train technologies position it well to meet global customer preferences.

With strong sales in electric and premium segments, BMW Group demonstrates resilience and growth, setting a positive outlook for the future.