Mahindra Thar Roxx Launching Tomorrow: What to Expect?

The Mahindra Thar Roxx, set to debut on August 15, 2024, is generating considerable excitement as it strives to enhance the appeal of the popular Thar brand with added practicality and premium features. As a more spacious and family-oriented version of the Thar, the Roxx is expected to cater to a broader audience while maintaining the rugged off-road capability that the Thar is known for.

Design and Exterior

The Thar Roxx retains the iconic design language of the original Thar but introduces several key updates. Expect a refreshed front fascia with a new grille design featuring 6 vertical slots, redesigned LED headlights with distinctive C-shaped daytime running lights, and more squared-off wheel arches.

The rear profile also sees changes, including a unique triangular third-row quarter glass and horizontally positioned rear door handles integrated near the C-pillar. The Thar Roxx will be available in a range of colors, including white and black, as shown in recent teasers.

Interior and Features

Inside, the Thar Roxx offers significant improvements in both space and luxury. The extended wheelbase provides more room for rear passengers, who now benefit from dedicated rear doors, making access easier and more convenient. The cabin is equipped with premium touches such as a soft-touch dashboard with contrasting yellow stitching, ventilated leather seats, and a panoramic sunroof.

Advanced technology features include a digital instrument cluster, a larger touchscreen infotainment system, automatic climate control, and a premium Harman Kardon sound system. The inclusion of Advanced Driver Assistance Systems (ADAS) and cruise control further enhances the vehicle's comfort and safety credentials.

Engine and Performance

While official details are yet to be confirmed, the Thar Roxx is expected to carry forward the robust engine options from its sibling models. This includes the 2.2-litre mHawk diesel engine and the 2.0-litre Stallion turbo-petrol engine, both available with multiple power outputs to suit different driving preferences. 

Transmission choices will likely include a six-speed manual and a six-speed automatic gearbox, ensuring versatility for city driving and off-road adventures. The Thar Roxx is also anticipated to feature electronically locking rear differentials to enhance its off-road prowess.

Pricing and Market Position

The Thar Roxx is expected to be positioned as a premium alternative to the standard Thar 4x4, with a starting price likely around ₹15 lakh (ex-showroom), potentially going up to ₹19 lakh for the top-end variant. This positions it competitively against rivals like the Maruti Suzuki Jimny and Force Gurkha, particularly addressing the Thar’s previous drawback of limited rear passenger space. The Thar Roxx is set to reinforce Mahindra's dominance in the off-road SUV segment by offering a blend of rugged capability, enhanced practicality, and upscale features.