Maruti Suzuki Unveils the Alluring Grand Vitara PHANTOM BLAQ as NEXA Celebrates 10 Years

​Maruti Suzuki India celebrates 10 years of its premium retail channel, NEXA, since its official launch in 2015. The first model was the S-CROSS, and now, to celebrate its 10th anniversary, the brand has launched its Grand Vitara PHANTOM BLAQ Edition. The brand will launch the model on August 10, 2025, in New Delhi. This all-new edition will encapsulate refined sophistication, offering auto enthusiasts an unparalleled blend of performance, luxury, and robust styling.

NEXA has sold over 3.12 units in the past 10 years. Contributing 20% to Maruti Suzuki’s total passenger vehicle sales in the domestic market. NEXA Premium was established to offer a more premium automotive retail experience to customers, focusing on modern design and enhanced features compared to the Maruti Suzuki Nexa models.

10 Years of NEXA: A Legacy of Innovation

NEXA was launched in 2015 with the philosophy of being synonymous with premium automotive retailing in India. The brand centered on sophistication, styling, and refined performance. The Maruti Suzuki Baleno is a top seller, followed by the Ignis, Fronx, Grand Vitara, and XL6. The company is also expanding the models, like the electrified Maruti Suzuki eVitara, aiming to tap higher price segments in India.

To celebrate its 10 years in the making, Maruti Suzuki will reveal an all-new edition of the Grand Vitara. As MSIL’s flagship SUV, the Grand Vitara stands tall with its sophisticated sales record of 300,000 units in just 32 months, setting new benchmarks for competitors and cementing its appeal among its competitors.

​Grand Vitara PHANTOM BLAQ

The all-new Grand Vitara PHANTOM BLAQ Edition commands attention with an exclusive matte black exterior scheme. This all-new limited edition is exclusively available for the top variant in the lineup, called Strong Hybrid Alpha+. The car will offer a premium all-black cabin adorned by faux leather upholstery and the subtle addition of champagne gold accents.
While getting behind the wheel, you will appreciate the host of exclusive, curated interior enhancements. You might get ventilated front seats to ensure more ambient comfort while driving.

The dashboard’s technological prowess is evident in the intuitive 9-inch SmartPlay Pro+ infotainment system. Adorned to offer seamless Android Auto and Apple CarPlay connectivity. The PHANTOM BLAQ edition also comes with a premium Clarion sound system that delivers an immersive audio experience.

Features

The Grand Vitara PHANTOM BLAQ Edition is more than just eye-catching aesthetics. The car is complemented by a 360-degree camera for optimal convenience and a Head-Up Display (HUD), while a wireless charging dock ensures effortless device charging.
For safety, the car comes with an integrated NEXA Safety Shield providing six airbags, an ESP, ABS with EBD, and Hill Hold Assist. Furthermore, it offers reverse parking sensors, reminders for all 3-point seat belts, and all standard features from the existing Grand Vitara.

Conclusion

The launch of the all-new Grand Vitara PHANTOM BLAQ Edition will create a truly modern and connected SUV experience. Marking NEXA’s 10-year legacy, it blends bold design, cutting-edge tech, and premium comfort, offering auto enthusiasts an SUV that captures the essence of driving prestige.

Also Read: 5 Upcoming Maruti Suzuki Cars in India by 2028