Mercedes-Benz India Plans 15 New Launches for 2021

For the second quarter, the brand has introduced an all-new A-Class Limousine, AMG GT Black Series, and new GLA. These seem to be some of the most promising cars lined up for the start of 2021.

The largest luxury carmaker of India, Mercedes Benz India is planning to launch 15 vehicles in 2021 to boot back from its 42.7 per cent fall in the sales in 2020 due to COVID-19. Last year the brand sold only 7,893 cars in India, whereas, in 2019 it had sold 13,786 cars. The company, however, saw a sales growth of 40 per cent in the last quarter of the year 2020. The company was able to sell 2,886 units in the last quarter of 2020, as compared to 2,058 units in its previous quarter.

Martin Schwenk, the managing director and CEO of Mercedes Benz India said that the company is quite satisfied with its strong performance in the fourth quarter registering a growth of 40 per cent over Q3. He further said that as a company they are cautiously optimistic about the year 2021 and are planning to back it up with a whole line of 15 new or renewed products and new innovations in doing business. He said that 2021 will be packed with products, which has made the brand more confident and it will also be seen in their customers and their dealer partners as well.

With a plan to introduce 15 new launches in the country, Mercedes Benz India is hoping to bounce back as the demand is also resuming. These new products will include different types of models and body shapes, some even without any ancestor in the Indian market. For the second quarter, the brand has introduced an all-new A-Class Limousine, AMG GT Black Series, and new GLA. These seem to be some of the most promising cars lined up for the start of 2021. However, a shortage in the supply of semiconductors will create an impact on the production of luxury cars for the brand. Schwenk said that they are seeing a huge impact on production till the month of April.