Tata Motors Unveils Tata Curvv: India's First SUV Coupe

Key Highlights of the Curvv:

• India's first SUV Coupé merges premium design with enhanced practicality in the SUV category.
• Available in multiple powertrains: petrol, diesel, and electric, to suit all customer preferences.
• Offers spirited performance with uncompromised safety, class-leading space and comfort, futuristic technologies, several segment-first features, advanced infotainment, and rich connectivity.

Tata Motors, India's leading automotive manufacturer, has unveiled the Tata Curvv ICE and EV, marking a new era in SUV design. The Curvv, India's first SUV Coupé, blends the toughness and practicality of an SUV with the elegance and sporty silhouette of a coupé. Launching on August 7th, the Curvv will first be available in its EV version, followed by its ICE counterpart.

Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd., commented on the unveil, saying, "Tata Motors has pioneered the Indian SUV arena. We have repeatedly disrupted the category through innovative designs that deliver great road presence as well as enhanced functionality. The original Sierra, Safari, Nexon, Punch, and Harrier are a testament to this design-led market leadership in SUVs. Taking this legacy forward, we have once again broken the clutter in the effervescent and aspirational mid-SUV category by introducing the Tata Curvv - India's first SUV Coupé. This disruptive design democratizes the coupé body style in the premium categories, providing best-in-segment performance and unprecedented practicality. The Curvv is at the forefront of our multi-powertrain strategy, offering options across petrol, diesel, and electric powertrains. With the Curvv, we will address a wide variety of needs of mid-SUV customers, providing them with a fresh and delightfully designed product complemented by premium performance.”

Stunning Design and Practicality

The Curvv is a perfect blend of captivating design, empowering practicality, and exhilarating performance. Unlike the conventional boxy design typical in the mid-SUV market, Curvv's SUV coupé body style showcases a strong aerodynamic theme. Its raised ride height, tough cladding, and dynamic proportions contribute to its appeal. The sharply sloping roofline efficiently reduces wind resistance, while the large wheels, high approach, and departure angle, and increased ground clearance provide a planted and balanced stance. The Curvv will debut in two new color shades: Virtual Sunrise for the Curvv EV and Gold Essence for the Curvv ICE.

Spacious and Modern Interiors

Designed for Indian families who love long drives, the Curvv's SUV coupé design features modern and uncluttered interiors that combine SUV functionalities with an impressively spacious cabin. The panoramic glass roof allows natural light to flood into the cabin, giving occupants a sense of space and freedom. The boot space has been reconfigured to meet customer needs, offering increased and accessible storage space.

Powerful and Versatile Performance

The Curvv offers powerful engine options in petrol and diesel, as well as electric variants with a best-in-class long driving range. Its body style provides agility and excellent handling, promising a unique and sporty driving experience. Packed with advanced infotainment, large screens, and connected car technology, the Curvv boasts several smart features typically found in higher-segment vehicles. Tata Motors continues its legacy of safety by engineering the Curvv to meet the strictest safety norms with a host of active and passive safety features.

With Curvv, Tata Motors redefines the mid-SUV category, offering a fresh, premium, and practical option for customers.