Top 20 Luxury Car Sales in India 2025: Mercedes E-Class Leads, SUVs Dominate Market

Luxury car sales in India for 2025 show SUVs dominating the market, with Mercedes-Benz maintaining its leadership. Data from Vahan and Telangana Open Data portal reveals that SUVs account for nearly three-fourths of the top 20 luxury car sales. Mercedes-Benz leads with the E-Class, which sold 4,117 units, making it the best-selling luxury car in India this year.

Key Highlights

• Mercedes E-Class tops luxury car sales in India for 2025 with 4117 units
• SUVs account for over 74 percent of top 20 luxury car sales in India
• BMW iX1 and BYD Sealion 7 highlight growing demand for electric luxury vehicles
• Mercedes-Benz leads overall sales with 19282 units followed by BMW at 17730 units

Key Models and Sales Figures

The Mercedes GLE follows the E-Class with 2,900 units sold. The BMW iX1, an electric SUV, ranks third with 2,786 units. Other strong performers include the BMW X1 (2,734 units), Mercedes GLS (2,645 units), and Mercedes GLC (2,631 units). The BMW 5 Series, with 2,534 units, is the second-best-selling sedan. Land Rover Defender, with 2,470 units, is the most popular off-road luxury SUV. The BMW 3 Series also maintains demand, selling 2,328 units.

BYD Sealion 7, an electric vehicle, sold 2,213 units, highlighting rising interest in luxury EVs. BMW X5 (2,053 units), Mercedes GLA (1,848 units), Audi Q3 (1,631 units), and BMW X7 (1,536 units) also contribute significant volumes. Sedans such as Mercedes C-Class (1,654 units) and Audi A4 (1,140 units) continue to find buyers, though their share is smaller compared to SUVs.

Brand Performance Overview

Mercedes-Benz leads the luxury segment with 19,282 units sold in 2025. Its strong portfolio includes both sedans and SUVs, with the E-Class, GLE, GLS, and GLC driving volumes. BMW follows closely with 17,730 units, supported by high demand for the iX1, X1, 5 Series, and 3 Series. BMW's electric models, including the iX1 and i7, are gaining traction.

Jaguar Land Rover records 5,979 units, with the Defender accounting for 2,470 units. Audi sells 4,777 units, led by the Q3 and A4. BYD, a newer entrant, manages 2,527 units, with the Sealion 7 contributing most of its sales. Volvo records 1,736 units, led by the XC60 (786 units) and XC90 (489 units). Tesla, with a limited presence, sells 226 units, all from the Model Y.

Market Trends and Outlook

SUVs now make up over 74% of the top 20 luxury car sales, reflecting a clear shift in buyer preference. Sedans contribute about 26%, showing their continued but reduced relevance. The data also indicates a gradual rise in electric vehicle adoption, with models like BMW iX1 and BYD Sealion 7 performing strongly. Mercedes-Benz remains the market leader, but BMW is narrowing the gap with a mix of internal combustion and electric vehicles. The segment is expected to evolve further with new electric and SUV launches in the coming years.