Lamborghini Urus price in India | Worth it or not?

Lamborghini, renowned for its breathtaking supercars, took the automotive world by surprise in 2018 with the launch of its first-ever SUV, the Urus. Touted as the world's first Super SUV, the Urus aimed to blend the comfort and versatility of an SUV with the high-octane thrill and performance characteristic of a Lamborghini. The gamble paid off, as the Urus became a resounding success, especially in India, where it gained immense popularity.

Launch Date in India: 13th April, 2023

Price: 

The Starting price of the Lamborghini Urus is ₹ 4.18 crore and goes up to ₹ 4.22 crore (Ex-showroom). The On-road price in Delhi for the base model is ₹ 4,80,39,131 top model is Rs.4,84,98,556.

Colours: 

It is available in 19 different colours

Variants: 

Lamborghini Urus is available in two variants: S and Performante

The Urus graced Indian roads in January 2018, merely a month after its global debut, carrying an ex-showroom price tag of Rs. 3 crore. This made it the most affordable Lamborghini in the country. 

The Indian audience was quick to embrace its distinctive features and capabilities, leading to an overwhelming response. The Urus soon proved to be a game-changer for Lamborghini in the Indian market.

Unmatched Power and Performance

One of the primary reasons for the Urus's appeal lies under the hood – a robust 4.0-litre 3996 cc Twin Turbo V8 engine, unleashing a blistering 657.10 bhp at 6000 rpm and 850 Nm of torque at 2250-4500 rpm. 

Equipped with an eight-speed automatic transmission and an all-wheel drive system, the Urus exhibits agile performance and can accelerate from 0 to 100 km/h in a mere 3.6 seconds, reaching a top speed of 305 km/h, solidifying its position as the world's fastest SUV.

Striking Design Fusion

The Urus captivates onlookers with its striking design, artfully combining the aggressive and aerodynamic Lamborghini aesthetic with the practicality of an SUV. Its front fascia boasts a hexagonal grille, Y-shaped LED headlights, and generous air intakes, while the side profile showcases a sloping roofline, muscular wheel arches, and sharp creases. 

At the rear, a spoiler, diffuser, and quad exhaust pipes accentuate the SUV's sporty allure. Moreover, the Urus's high ground clearance of 248 mm enhances its ability to conquer diverse Indian terrains.

Luxurious and Spacious Interior

Step inside, and the Urus indulges passengers with a luxurious and comfortable interior accommodating up to five individuals. The cabin exudes modernity, featuring dual touchscreen displays in the centre console, a digital driver's display, ambient lighting, powered front seats with ventilation and massage functions, and rear seat displays. 

With a boot space of 616 litres, expandable to 1596 litres with the rear seats folded, the Urus offers ample practicality for both urban and adventurous pursuits.

Safety and Performance

The Urus goes beyond just luxury and performance, incorporating advanced technologies to enhance safety and driving dynamics. With up to eight airbags, electronic stability control (ECS), advanced driver assistance systems (ADAS), adaptive air suspension, active roll stabilization, carbon ceramic brakes, and four-wheel steering, the Urus ensures a secure and thrilling ride.

Variant Offerings: S and Performante

The Lamborghini Urus is available in two variants in India: S and Performante. 

Both variants share the same engine, a 4.0 litre 3996 cc Twin Turbo V8 that produces 657.10 bhp at 6000 rpm and 850 Nm of torque at 2250-4500 rpm. However, they differ in terms of styling, features, and performance.

The S variant was launched in April 2023 at Rs 4.18 crore (ex-showroom). It gets slight styling updates to the bonnet, bumper, grille and alloys. It also gets a new colour option called Blu Astraeus, which is a metallic blue shade. 

The S variant retains the same features and technologies as the Performante variant, such as the dual touchscreen displays, the adaptive air suspension, the carbon ceramic brakes, and the four-wheel steering.

The Performante variant was launched in September 2020 at Rs 4.22 crore (ex-showroom). It gets a more aggressive body kit, larger wheels, and sportier seats. It also gets a new colour option called Verde Mantis, which is a bright green shade. 

The Performante variant has a slightly higher power output of 661.10 bhp at 6000 rpm and 860 Nm of torque at 2250-4500 rpm. It also has a faster acceleration time of 3.5 seconds from 0 to 100 km/h and a higher top speed of 310 km/h.

Both variants can be customized with various options and accessories from Lamborghini’s Ad Personam program, which allows customers to personalize their Urus according to their preferences and tastes. Some of the options include different exterior colours, interior trims, wheels, brake callipers, stitching, logos, and sound systems.

The Urus S and Performante variants offer different levels of performance and style for customers who want to experience the thrill of driving a Lamborghini SUV. Which one would you choose? 

Super SUV Dominance: A Unique Market Position

Competing with high-end SUVs such as the Porsche Cayenne Turbo, Mercedes-Benz GLE 63 S, Bentley Bentayga, and Audi RS Q8, the Urus stands out with its unrivalled combination of performance, style, and versatility. With its success, Lamborghini has expanded its customer base and fortified its market share, setting the Urus as the epitome of luxury and performance in the Super SUV segment.

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CarBike360 Says:

The Lamborghini Urus seamlessly marries the thrill of a supercar with the practicality of an SUV, captivating enthusiasts and redefining the boundaries of luxury and performance in the automotive world. As Lamborghini continues its foray into the SUV realm, the Urus remains an iconic masterpiece, reflecting the brand's pursuit of exhilarating experiences and innovation.