JLR India slashes Range Rover SV prices by up to Rs 75 lakh ahead of FTA rollout

Jaguar Land Rover India has reduced ex-showroom prices for the Range Rover SV and Range Rover Sport SV by up to Rs 75 lakh. The price cuts come ahead of a new Free Trade Agreement (FTA) between India and the United Kingdom. The revised prices apply to completely built units imported from the UK and are effective immediately.

Key Highlights

• JLR India reduces Range Rover SV price by Rs 75 lakh ahead of the UK-India FTA
• Revised prices apply only to imported models from the United Kingdom
• Locally manufactured Range Rover and other models remain unaffected by price changes
• Range Rover SV now includes SV ultra-metallic paint options as standard equipment
• Electric vehicles account for over 60 percent of total segment sales

Price Reductions for Imported Models

The flagship Range Rover SV now costs Rs 3.50 crore, down from Rs 4.25 crore. The Range Rover Sport SV is now priced at Rs 2.35 crore, reduced from Rs 2.75 crore. JLR India announced these changes on May 5, 2026, to reflect the anticipated duty structure under the upcoming FTA.

Along with the price cuts, JLR India has upgraded the standard equipment for the Range Rover SV. The model now includes SV Ultra Metallic paints in gloss and satin finishes for the first time. These enhancements are part of the company's effort to add value for customers purchasing imported models.

Impact on Other Models and Local Production

JLR India clarified that the price reductions only affect imported models from the UK. Locally manufactured vehicles will not see any price changes due to the FTA. The local lineup includes the standard Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, and Discovery Sport. These models will retain their current pricing.

The Defender and Discovery models are also unaffected by the price changes. These SUVs are produced at JLR's facility in Slovakia and do not fall under the UK-India trade agreement. Their pricing structures remain unchanged.

Company Statement and Market Context

Rajan Amba, Managing Director of JLR India, stated that the proactive price revisions aim to pass the expected benefits of the trade agreement to customers. The company also seeks to strengthen the market positioning of its SV portfolio through these changes.

The Indian automotive market has seen growth supported by freight movement, infrastructure activity, and replacement demand. Electrification is increasing, with electric vehicles accounting for over 60% of total sales in the segment. Demand is expanding beyond metro areas, with rural regions showing faster growth compared to urban markets.

Also Read: Range Rover SV Ultra debuts as flagship SUV with next-gen interiors.

CarBike 360 Says

This aggressive price correction signals a strategic shift from JLR India as it prepares for the India-UK FTA’s long-term impact. For buyers, it presents a rare opportunity to own the flagship Range Rover SV at a significantly lower cost. Moving forward, such pricing moves could reshape the luxury car segment, making high-end vehicles slightly more accessible in India.