Land Rover Launches Range Rover Sport SV in India at Rs 2.05 Crore

Land Rover has introduced the Range Rover Sport SV in India, with a starting price of Rs 2.05 crore (ex-showroom). This launch follows recent price reductions for the Range Rover SV and Range Rover Sport SV Edition Two, ahead of the India-UK Free Trade Agreement (FTA).

Key Highlights

• Land Rover launches Range Rover Sport SV in India at Rs 2.05 crore ex-showroom
• Model positioned below limited SV Edition Two in Range Rover Sport lineup
• Bookings open now with deliveries scheduled to start in August 2026
• Price reductions follow India UK Free Trade Agreement developments

Model Positioning and Pricing

The Range Rover Sport SV is positioned below the limited SV Edition Two variant in the Range Rover Sport lineup. The new model aims to attract buyers seeking a luxury SUV with advanced features and performance. The price reduction for the Range Rover SV and Range Rover Sport SV Edition Two aligns with the brand's strategy to remain competitive in the Indian luxury SUV market.

Bookings and Delivery Timeline

Land Rover has opened customer bookings for the Range Rover Sport SV across India. The company has announced that deliveries will begin in August 2026. This extended delivery timeline reflects high demand and the brand's commitment to fulfilling orders efficiently.

Market Context

The launch of the Range Rover Sport SV comes as the luxury SUV segment in India continues to expand. The India-UK FTA has influenced pricing strategies for several British automotive brands, including Land Rover. By adjusting prices ahead of the agreement, Land Rover aims to strengthen its position in the market and offer greater value to customers.