Mahindra Brings Dolby Atmos to Mass Market with XUV 3X0 REVX A: Becomes World’s First SUV Under Rs 12 Lakh To Be Featured

​Mahindra and Mahindra has officially announced that its all-new model XUV 3XO REVX A will feature an all-new immersive Dolby Atmos surround sound configuration setup. This setup will make the all-new XUV 3X0 REVX tagged as the world’s first SUV under Rs 12 lakh to feature Dolby Atmos sound technology. This was first introduced in the BE 6 and XEV 9e electric SUVs, then Mahindra installed this sound system in Thar Roxx, and now, under 12 lakh, the XUV 3XO will get a glimpse of this sophisticated feature.

This bold move not only raises the bar in the subcompact SUV segment but also signals Mahindra’s intent to deliver premium experiences at accessible price points for the Indian automotive market. For the unknown, Dolby Atmos was originally developed for the cinema experience and provides much more exclusive sound than the ordinary sound system. Later, this technology was confined to luxury nameplates, reserved for high-end buyers in automobiles. Now integrating into an SUV priced at Rs 12 lakh.

​Mahindra XUV 3XO REVX A: A New Era of In-Car Audio

The car offering a Dolby Atmos setup is not a gimmick. It is a transformative listening experience that revamped the old traditional stereo sound system. Configuring with the mid-range SUV will change the benchmark for the futuristic drive on Indian roads. Even for Mahindra, the XUV 3XO has been specially tuned to resonate with a unique cabin design and offer an immersive allure of sound.

Dolby Atmos creates a soundstage where every note, instrument, or vocal feels distinctly positioned around the cabin. While sitting inside the cabin of the Mahindra 3XO, passengers can expect a studio-like ambiance on the move, turning long drives or daily commutes into an auditory journey.

The company has also stated to the media that Dolby Atmos sound technology will soon be offered in the upcoming AX5L, AX7, and AX7L variants of the XUV 3XO with a 6-speaker configuration setup, under the portfolio.

From the Presidential Vision

As per the latest reports, commemorating the bold marketing move, R. Velusamy, President of Automotive Business for Mahindra & Mahindra Ltd., stated that, “At Mahindra, we are all driven by the vision of providing advanced innovations to make them accessible to the wider range of customers. With the XUV 3XO, we are proud to set a significant milestone by introducing Dolby Atmos under Rs 12 lakh in the SUV 3XO REVX A.”

Packed with Segment-First Innovations

With the latest innovative gig, Mahindra promises that the XUV 3X0 will carry forward the company’s DNA of innovation, robust design, and connected technologies to an upward trajectory. The SUV now looks promisingly advanced against its rivals, as the car will offer:

• Cutting-edge infotainment system optimized for Dolby Atmos support.
  
• Smart connectivity tools for seamless smartphone integration.
  
• High-strength body architecture designed with safety top of mind.
• A bold and youthful design language that resonates with its REVX identity.

CarBike360 Says

Mahindra introduced the most advanced sound technology, Dolby Atmos, in the XUV 3X0 REVX. Defining the brand's vision to lead through innovation while remaining within budget. As launch approaches, it’s clear that this SUV won’t just compete on price or performance—it will also spearhead a new conversation about experience-led driving in India. For first-time buyers and upgrade seekers alike, the inclusion of Dolby Atmos sends a powerful message: owning an SUV with luxury-grade features is no longer an unattainable dream.

Also Read: Mahindra XUV3XO, XUV400 EV, and Thar Roxx Achieve 5-Star Safety Ratings in Bharat NCAP