Tata Motors Begins Production at New Tamil Nadu Plant, Rolls Out Locally Assembled Range Rover Evoque

Tata Motors has started to assemble its cars under the portfolio at its newly established production unit facility in Panapakkam, Tamil Nadu. The Range Rover Evoque was the first vehicle to roll out from this brand-new facility, which was graced by the presence of M. Stalin, Honorable CM of Tamil Nadu, and Mr. N. Chandrasekaran, Chairman of Tata Sons* Tata Motors Passenger Vehicles.

With the rollout of the first-ever domestically assembled Range Rover Evoque, Tata Motors fulfilled the commitment to strengthening the “Make in India” initiative through local production of premium models under the Jaguar Land Rover (JLR) brand. As the local assembly unit is started, this might reduce the cost of pricing the vehicles while maintaining the high standards of quality expected from the brand.

Expanding JLR’s Local Assembly Network

This new facility is built with an investment of Rs 9,000 crore and is located in Panapakkam in Ranipet, Tamil Nadu. This new facility will be utilized by Tata Motors to not only produce ICE-powered cars but also produce the next generations of EVs from the Tata Motors and JLR portfolios.

Following the Pune plant’s success in assembling models such as the Range Rover Velar, Discovery Sport, and Jaguar F-Pace. Located near Chennai, this new facility is strategically positioned close to major ports and component suppliers, enabling smoother logistics and faster market responsiveness.

Local Assembly of Range Rover Evoque​

The first car to roll out from the new production unit is the Range Rover Evoque. The locally assembled Evoque retains its signature design, sophisticated interiors, and an array of cutting-edge features that define the Range Rover experience worldwide.

By assembling the Evoque in India, Tata Motors aims to reduce import duties and deliver the SUV at a more competitive price point. This move is expected to attract a wider set of buyers in the fast-evolving luxury vehicle market. which is witnessing increasing demand from younger, aspirational consumers across major Indian cities.

Also Read: Jaguar F-Pace Ends Its Production Unit After 10 Years

Boost for Local Manufacturing and Employment

The new plant in Tamil Nadu was constructed due to a signed MOU (Memorandum of Understanding) with the Tamil Nadu government back in March 2024. This plant’s new foundation was laid down by Thiru M.K. Stalin in September 2024.

According to company officials, the workforce at the plant has undergone extensive skill development and technical training to meet global production standards. The company also emphasized its commitment to environmentally responsible operations, with a focus on minimizing carbon footprint through energy-efficient systems and green infrastructure.

Also Read: Tata Motors Revealed the Upcoming Tata Punch EV Facelift Before Its Official Launch

Strengthening Tata Motors’ Luxury Portfolio

With this new milestone, Tata Motors deepens its presence in India’s luxury automotive segment through the localized production of JLR vehicles. The move is expected to align with the company’s broader strategy of combining homegrown manufacturing expertise with global luxury brand appeal.

Conclusion

Industry experts see this as a smart step toward building stronger brand loyalty and boosting market share for JLR in India, a market that continues to show steady growth for premium vehicles despite economic fluctuations.