Toyota Land Cruiser FJ Launched in Japan at JPY 4.5 Million, India Launch Planned

Toyota has launched the Land Cruiser FJ in Japan at a starting price of JPY 4,500,100 (Rs 27.24 lakh). The model, which is the smallest Land Cruiser, will soon be introduced in India. Toyota plans to manufacture the Land Cruiser FJ at its upcoming facility in Maharashtra for both domestic sales and exports.

Key Highlights

• Toyota launches Land Cruiser FJ in Japan at JPY 4,500,100 or Rs 27.24 lakh
• Three accessory packages available including Modellista, ARB, and Toyota's Playful Set
• Fully equipped Land Cruiser FJ costs JPY 7,154,890 or Rs 43.31 lakh in Japan
• India launch planned with local manufacturing in Maharashtra for domestic and export markets

Pricing and Accessory Packages

The standard Land Cruiser FJ is priced at JPY 4,500,100 (Rs 27.24 lakh) in Japan. With all available accessories, the total cost rises to JPY 7,154,890 (Rs 43.31 lakh). This price exceeds that of some variants of the larger Land Cruiser 300, which ranges from JPY 5,100,000 (Rs 30.85 lakh) to JPY 8,000,000 (Rs 48.38 lakh).

Toyota offers three main accessory packages for the Land Cruiser FJ in Japan. These include the Modellista package, the ARB package, and Toyota’s own Playful Set. Each package targets different customer preferences, from premium styling to enhanced off-road capability.

Accessory Package Details

1. Modellista Accessories

The Modellista package, priced at JPY 965,800 (Rs 5.84 lakh), focuses on styling and interior upgrades. It includes a hood garnish, front bumper extension with integrated LED lights, and an illuminated grille. Side enhancements feature a roof spoiler, side mouldings, and mild fender flares. Aluminium bash plates protect the front and rear. The package also offers 18-inch dual-tone Matte Olive alloy wheels and LED accents for the interior. Additional items include a sunshade, door handle protectors, tinted windows, and Pioneer speakers.

2. ARB Accessories

The ARB package, costing JPY 591,800 (Rs 3.58 lakh), is designed for off-road use. ARB, an Australian off-road specialist, provides a rugged skid plate, roof rack, and side steps that double as rock sliders. These accessories enhance the Land Cruiser FJ’s utility and protection for challenging terrains.

3. Toyota Playful Set

The Playful Set, available for JPY 169,400 (Rs 1.02 lakh), includes topographical decals for the doors, hood, and spare wheel cover. Molle panels for cargo areas and the rear door improve cargo management. Other items in Toyota’s accessory range include floor mats, window shades, mud flaps, scuff plates, seat covers, window visors, luggage trays, a backdoor opening guard, dashcams, and anti-theft devices like steering wheel and wheel locks.

Market Position and Customization

With all three accessory packages, the Land Cruiser FJ’s price reaches JPY 7,154,890 (Rs 43.31 lakh). This positions it close to the higher-end Land Cruiser 300 variants. While most buyers may not select every accessory, Toyota offers a wide range of customization options to suit different preferences.