VinFast India Appoints Bhartendu Singh As The Chief Marketing Officer

​VinFast India has recently acknowledged its senior leadership by announcing the appointment of Bhartendu Singh as the Chief Marketing Officer. Electing the new onboard member in the community underscores that the brand is making aggressive ambitions in the Indian market. Tasked with every aspect of marketing and brand positioning, Mr. Bhartendu Singh steps into the most important role at a VinFast juncture.

Singh's appointment signals a strong focus on homegrown expertise and cross-industry experience to energize VinFast's brand presence. Having more than 20 years of experience in automotive and consumer conjunctions, Mr. Singh will bring a record of strategic marketing innovation and improved customer engagements. His experience will definitely be honed at VinFast across the consumer durables and media sectors.

Professional Background

Bhartendu Singh’s rise through the ranks of India’s automotive sector is marked by hands-on expertise in brand building and integrated marketing communications. Regarding his educational qualifications, he completed his PGDBM in marketing from the Delhi Productivity Council in 1999. He earned appreciation in the Leadership Development Program at IIM Bangalore in 2018. After completing his studies, he landed his first job as a marketing executive at Wings Media Agency in 1999.

In 2003, he was appointed as the program manager at AIMA. Having worked for 3 years, Singh’s journey in the automotive landscape began for Honda Motorcycles & Scooters as Assistant Marketing Manager in 2006. He also held senior marketing roles at Hitachi Himes and Life Solutions. In 2015, he joined Hyundai as a general manager.

His decade-long tenure at Hyundai saw him play a pivotal role in product communication, brand repositioning, and launching initiatives targeting a new generation of car buyers. This rich background makes him ideally suited to steer VinFast India’s marketing vision at a time when new entrants must blend global innovation with local relevance to win customer confidence.

Responsibilities at VinFast India

At FinFast, Bhartendu Singh will lead end-to-end marketing strategy, focusing on accelerating VinFast’s brand awareness as the company scales operations in India’s EV landscape. His experience covers everything from digital and experiential campaigns to dealer and after-sales marketing, ensuring a unified approach to both consumer and B2B engagement.

His proven ability to implement integrated campaigns and strong customer relationships is expected to be vital as VinFast rolls out its products, leveraging India-specific insights to differentiate the brand.

Also Read: VinFast Accelerates India Expansion with 24 Dealerships, Bringing Premium EVs Closer to Customers

What Does This Appointment Mean for VinFast?

Singh's leadership is expected to give VinFast India a competitive edge in brand development and market expansion. His experience from consumer durables and automotive giants provides a strong foundation for communicating the advantages of electric mobility in India and positioning VinFast as a leading choice for new-age buyers.

CarBike360 Says

VinFast India’s appointment of Bhartendu Singh as Chief Marketing Officer marks a strategic leap forward in carving a distinct brand identity in the competitive EV market. With Singh’s seasoned expertise, VinFast is well-positioned to connect deeper with Indian consumers, blending innovation with local insight. This leadership addition signals the brand’s unwavering commitment to growth, customer engagement, and the future of electric mobility in India. The road ahead looks promising and exciting for VinFast enthusiasts.