Ather Energy plans to expand its sales network by ramping up production

Ather set to launch new EVs in the market.

● Ather Energy focuses on the scooter segment by ramping up production levels.● Ather Energy plans to produce more variants of the 450X and the 450 Plus electric scooters.

With fuel costs touching unprecedented heights in the country, electric scooters seem to be the perfect alternative. Ather Energy plans to tap into the EV segment by producing more variants of the 450X and 450 Plus electric scooters.

Ather Energy has the active backing of companies like Hero Moto Corp and Flipkart as it proposes to increase its annual production capacity to five lakhs from the current 1.1 lakhs. Ather Energy has its manufacturing plant at Hosur in Tamil Nadu.

Tarun Mehta, CEO of Ather Energy, opines that the coming five years are crucial. It has already committed to investing Rs 130 crores per year in its manufacturing plant for the next five years.

While the company manufactures 450X and 450 Plus versions of its electric scooters, it plans to introduce more variants from the following year. Besides, it aims to create a new electric scooter product in the next two years.

Presently, Ather feels that the focus should be more on scooters than bikes. Hence, the company could take time to enter this segment. As of date, Ather has its presence in 13 Indian cities. However, before the end of the present fiscal, the company plans to expand its footprint to 50 cities and gradually move up to 100 cities by the end of fiscal 2023.

Ather realises that charging points are crucial. At present, the EV manufacturer has 142 rapid charging points across India. However, it aims to increase the number of charging points to 500 by the end of the current fiscal 2022.