Mahindra Trademarks 7 names for 5-door Thar, Armada name could be reintroduced

• "Thar Armada" leads the seven trademarked names.

• Enhanced engines, manual/auto, RWD, and 4WD.

• Expected in H1 2024, starting at Rs 15 lakh.

• Rivals Maruti Jimny and Force Gurkha.

Anticipation Builds as Mahindra Trademarks Names for Thar 5-door

The Mahindra Thar 5-door is a highly anticipated SUV slated for launch in 2024, has reached a new milestone in its development. Recent reports have suggested that Mahindra is in the final stage of selecting a name for the production version of the Thar 5-door, having recently trademarked the seven potential names. This move has sparked speculations about the nomenclature and potential special editions for this off-road beast.

What Names Have Been Trademarked?

In a recent development, Mahindra has officially filed for trademarks on the following names:

1. Thar Armada

2. Thar Cult

3. Thar Rex

4. Thar Roxx

5. Thar Savannah

6. Thar Gladius

7. Thar Centurion

The Top Contender: Thar Armada

Among the seven names that are trademarked, "Thar Armada" emerges as the frontrunner for the upcoming 5-door Mahindra SUV. If Mahindra opts for this name, it leaves the possibility of using the remaining six trademarked names for other variants of Thar.

Varied Usage Possibilities

The carmaker may employ these trademarks for establishing a new naming strategy for the variants of Thar, mirroring Tata's recent rebranding efforts with the Nexon, Harrier, and Safari SUVs. Additionally, the trademarks may be indicative of Mahindra's intention to introduce special editions for both the 3-door and 5-door versions of the Thar, aligning with the international trends seen with the Jeep's Wrangler SUV.

Powertrains, and Launch Timeline

The Mahindra Thar 5-door is expected to inherit the 2-litre turbo-petrol and 2.2-litre diesel engines from its 3-door counterpart, likely boasting enhanced outputs. Both engines are anticipated to offer manual and automatic transmission options, providing flexibility for varied driving preferences. Furthermore, the Thar 5-door may present the buyers with a choice between rear-wheel-drive (RWD) and 4-wheel-drive (4WD) configurations.

Thar 5-Door: Robust Rivalry in 2024

Enthusiasts and buyers can expect the more practical Thar 5-door to hit the market in the first half of 2024, with an estimated starting price of Rs 15 lakh (ex-showroom). Positioned as a robust alternative to the Maruti Jimny, the Thar 5-door will also compete against the soon-to-be-launched 5-door Force Gurkha.

Also Read: Mahindra Thar 5-Door Spotted: New Interior Features Revealed

Verdict:

As Mahindra prepares to unveil its latest Thar variant, automotive enthusiasts and buyers eagerly await for more details about the chosen name and the exciting possibilities it may bring to the versatile Thar lineup. Stay tuned for updates on this adventure-ready SUV's journey to the Indian market.