Tata Motors Launches Dark Edition for SUV Lineup | Price Start at Rs 11.45 Lakhs

Tata Motors, one of India's leading automobile manufacturers, has introduced the highly anticipated Dark Edition aesthetic package across its SUV lineup, including the Nexon, Nexon EV, Harrier, and Safari models. This edition features blacked-out interiors and exteriors, 'Dark' branded exterior badging, and branded stitching on the headrests, adding a touch of sophistication and elegance to the already popular vehicles.

With the addition of the Dark Edition, Tata Motors has ensured that every SUV in its lineup can now be available in this sleek and stylish trim. The company aims to cater to the growing demand for personalised and premium vehicle options among consumers.

Pricing Details

Model-Specific Pricing and Variants

Tata Nexon Dark Edition: The entry-level model in the Dark Edition lineup starts at Rs 8.14 lakh (ex-showroom, Delhi) and goes up to Rs 11.45 lakh for the top-tier variant. Customers can choose the Dark Edition option across various variants of the Nexon, including Creative, Creative +, Creative + S, Fearless, and Fearless +, with a choice of two engines and three gearbox options.

Tata Nexon EV Dark Edition: As Tata's flagship EV, the Nexon EV starts at Rs 14.49 lakh (ex-showroom, Delhi), with the Dark Edition available at a higher price of Rs 19.49 lakh. The Dark Edition is exclusively offered on the Empowered + LR variant.

Tata Harrier Dark Edition: The Harrier, recently updated alongside the Safari, starts at Rs 15.49 lakh (ex-showroom, Delhi), with the Dark Edition beginning at Rs 19.99 lakh. Customers can opt for the Dark Edition on variants such as Pure + S, Adventure +, Fearless, and Fearless +.

Tata Safari Dark Edition: Being the flagship model, the Safari starts at Rs 16.19 lakh (ex-showroom, Delhi), while the Dark Edition is priced at Rs 20.69 lakh. Similar to the Harrier, the Dark Edition can be chosen on Pure + S, Adventure +, Fearless, and Fearless + variants.

Is the Aesthetic Upgrade Justified?

Despite not offering any mechanical or feature upgrades, the allure of the black-on-black aesthetic seems to be resonating well with consumers. However, with a considerable price difference between the standard and Dark Edition models, some may question whether the aesthetic enhancements alone justify the premium. Nevertheless, Tata Motors appears confident in the appeal of the Dark Edition, aiming to attract discerning customers seeking a distinct and stylish SUV option.

CarBike360 Says

Tata Motors' introduction of the Dark Edition across its SUV lineup underscores the company's commitment to offering diverse and appealing choices to its customers. With its sleek and sophisticated design elements, coupled with the reliability and performance synonymous with Tata vehicles, the Dark Edition is poised to make a mark in the competitive SUV market segment.