● Volkswagen redesigns its logo for the Taigun SUV and readies its dealership units to launch the vehicle soon.
● VW trains its staff with new technology and better customer relationship management.
● The Taigun SUV will be the first VW vehicle in India with the new logo design.
Volkswagen New Design - What is it all about?
Volkswagen released the revamped logo design in 2019 when it changed its 3D logo to a flat 2D design, making it more minimalistic than before. In addition, the new design gets a deeper blue tone with a lot more personalisation and symbolises VW's data-driven and connectivity approach. This design is the ninth change to the logo since its introduction in 1937.
Volkswagen plans to refurbish its dealership outlets and make them more attractive to its existing and new clientele. Furthermore, in this age of digitization, Volkswagen aims to provide its customers with easy access to vehicle info, pricing, servicing, and financing requirements. Hence, it proposes to train its staff and reorient their outlook to make them more customer-friendly and digitally sound.
The VW Taigun to get the new logo first
While the all-electric ID.3 hatchback has the distinction of featuring the new VW logo internationally, the company has decided to release the new logo in India on the upcoming Taigun SUV. After Skoda Kushaq SUV, the VW Taigun will be the second product from the Volkswagen Group under the India 2.0 project.
Volkswagen Plans For India – 2021 and ahead
While the VW Taigun SUV is the most awaited launch today, it will be soon followed by the launch of the 5-seater Tiguan SUV Facelift with a new look, more equipment, and a potent 2.0L TSI engine. The VW Vento is also due for a replacement. VW plans to base it on the MQB-A0-IN platform and could go up for sale early next year.