Yamaha Scooters

Yamaha Corporation is a Japanese manufacturer of musical instruments. It was founded by Torakusu Yamaha in 1887 as a reed organ manufacturer and was originally known as Nippon Gakki Co. It was incorporated on October 12, 1897. Yamaha Motor Co., Ltd. is a separate company that produces motorcycles and other vehicles. It was founded on July 1, 1955, by Genichi Kawakami, a former president of Yamaha Corporation. The Yamaha brand trademark, YAMAHA, comes from the name of the founder, who pioneered the production of Western musical instruments in Japan. He was fascinated by Western science and technology and started his career as a watchmaker. He later repaired medical equipment and was asked to fix a broken reed organ at a school. He succeeded in repairing it and decided to make his own organ. He delivered his prototype organ to the Music Institute in Tokyo, but it was criticized for its poor tuning. He then studied music theory and tuning and improved his organ. The tuning fork mark that represents the Yamaha brand was inspired by his experience of studying tuning with a tuning fork in his hand. The mark symbolizes the three essential elements of music: melody, harmony and rhythm. Yamaha expanded its product range to include pianos, wind instruments, string instruments, percussion instruments, electronic instruments and audio equipment. It also diversified into other fields such as sports equipment, lifestyle products, semiconductors and recreation business. Yamaha has a strong presence in both domestic and international markets. It has established subsidiaries and affiliates in many countries and regions. It has also acquired several companies such as Steinberg Media Technologies GmbH, L. Bösendorfer Klavierfabrik GmbH, Line 6, Inc., Revolabs, Inc. and Ampeg. Yamaha has the vision to be a “sound company” that creates excitement and cultural inspiration together with people around the world.