Ampere Unveils Stylish Primus Electric Scooter with RCB-inspired Design

Greaves Electric Mobility's Ampere, the official EV partner of Royal Challengers Bangalore, has released a limited edition RCB-inspired Primus electric scooter.

Greaves Cotton Limited, an engineering company with a rich legacy and over 163 years of brand trust, has established itself as a key player impacting the lives of billions every day through its diversified multi-product and multi-location approach. The company is a prominent name in Fuel Agnostic Powertrain Solutions, E-Mobility, Aftermarket & Retail, driven by its customer-centric and sustainable approach.

Recently, as part of its diversification strategy, the company has acquired Excel Control inkage Pvt. Ltd. to explore new avenues of growth and further enhance its expertise in forward-looking technologies. Greaves aims to revolutionize the sustainable and clean technology mobility ecosystem through transformative technologies, with a mission to touch the lives of a billion people by 2030 and enable them to transition to green mobility sustainably.

Following every RCB home game, the OEM plans to present one limited edition Ampere Primus Scooter to a selected RCB player. The RCB-themed electric scooter can be pre-booked at INR 499 for a short time from the first week of April.

According to Sanjay Behl, the CEO & Executive Director of Greaves Electric Mobility, the Ampere Primus is a leading electric scooter model that fulfils the requirements of many Indian families. Its features attract contemporary millennial commuters who have specific preferences. The RCB-themed limited edition Ampere Primus embodies the team's spirit, the sport, and the company's goal of promoting electric mobility across India.