Classic REinvented: Royal Enfield Presents Four Unique Custom Designs On The Classic 350

This marks a new chapter in the Royal Enfield Custom World initiative as the brand is collaborating with some of India's foremost custom two-wheeler builders on this project.

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This marks a new chapter in the Royal Enfield Custom World initiative as the brand is collaborating with some of India's foremost custom two-wheeler builders on this project.

Exhibiting the effortless versatility and timeless iconic design of Royal Enfield motorbikes, the Royal Enfield Custom World program has, as always, sought to encourage self-expression and creativity among enthusiastic riders. With motorcycles being the canvas for customisation, the show has given custom bike builders the opportunity to present their concepts and inspirations in the domain of motorcycle customisation and personalisation. In the recent years the brand has worked with many leading custom builders around the globe and has displayed some of the best and most impressive custom builds on their bikes.

As part of this Custom World project, Royal Enfield has simultaneously revealed 4 distinctive custom versions of its new Classic 350 at four locations such as Bengaluru, Delhi, Mumbai, and Pune. Developed by some of the most reputed and the best custom two-wheeler developers in India such as: MS Customs, Neev Motorcycles, Old Delhi Motorcycles Company, and Rajputana Custom Motorcycles. These bikes have been carefully designed and rebuilt to exhibit the timeless grace and elegance of the RE Classic, understood and interpreted by the eyes of these custom bike artists.

‘Classic REimagined’ - Gaur by Rajputana Custom Motorcycles

Built by Rajputana Custom Motorcycles, the ‘Gaur' custom bike reflects the history of Royal Enfield's 'Timeless Classic' motorbikes. Each bespoke part of this machine is handcrafted and inspired by Royal Enfield motorcycles from different eras. From the old-school beam suspension, front and rear drum brakes, leather seat, speed pillar and foot-pegs to the all-new fuel tank, rear suspension, toolboxes and chassis, the bike has been uniquely detailed, combining appeal to the all the time growing community of aspiring Royal Enfield lovers.

Jaipur native Vijay Singh Ajairajpura customised his first motorcycle in his tiny garage almost ten years ago. From then to now, the Rajputana Customs Workshop has grown into a hyper-creative space where everything from idea to execution takes place under one roof.

‘Classic REimagined’ - Divine by Neev Motorcycles

Designed as a beautiful custom-made bobber, the Neev Motorcycles’ creation "Divine" sports a matte black colour scheme accented with gold stripes and gold leaf on the tank. It has a lowered stance with a custom swing-arm, tank and fenders, an intricately detailed hand-stitched leather seat, machined brass detailing and engravings, and rolling on fat 5" x 16" balloon tires finishing the overall look.
Founded by Navneet Suri, a motorcycle enthusiast and automotive engineer, Neev Motorcycles is a New Delhi-based custom motorcycle shop that has been producing bespoke, hand-built custom motorcycles since 2015.

‘Classic REimagined’ - Dilli by Old Delhi Motorcycles Co.

Old Delhi Motorcycles' "Dilli" showcases a metaphorical construction that is an ode to the ever-evolving spirit of Delhi and the soul of Royal Enfield - a homage to the ancient and sometimes eccentric vibe that the city endlessly exudes. to hug everyone. The motorcycle is about the tough love of the Ustads and the reluctant bow of the Shagirds. It's a reflection of the narrow paths of struggle that seamlessly transition into broad, tree-lined roads to success, and about the strength of the human hand and its ability to bend, shape, and shape anything the mind envisions. This build is a humble expression of gratitude to all who inspired Old Delhi Motorcycles Co.

Established in 2011, Old Delhi Motorcycles is an ode to the people who gave their lives to restore, build, paint and give soul to motorcycles. In turn they have become synonymous with one of the best manufacturers in the rest of India and have built many custom motorcycles for Indian and global clients.

‘Classic REimagined’ - A custom-built motorcycle by MS Customs

The MS Customs motorcycle reflects the “Urban Roadster” theme. The beautiful and functional new Classic 350 Custom comes with a '60s inspired headlamp dome, custom fuel tank and swing-arm, wheels and tires. To give the bike a more customised look, the dual seats were handcrafted.

MS Customs was founded in 2008 by Mr. Lalmalsawma (MSa), an automotive engineer and expert in building motorcycles of all kinds. Based in Aizwal, Mizoram, MS Customs is a one man show and has been making it his mission for the past two decades to build several motorcycles despite the lack of raw materials, special tools, components and accessories due to the obstacles presented by the isolation of the main land of India.

About Royal Enfield Custom World - project overview:

Royal Enfield Custom World comes as an opportunity to influence and nurture the creativity of biking enthusiasts. With the concept of ​​elevating motorbikes as a canvas for personal creativity and expression, this medium has brought together renowned motorbike artists and craftsmen from around the world to express their individual personality and distinct characters through the language of design.

Royal Enfield motorbikes in their simple and comprehensive design are the ideal basic learning machines for exploring the limits of what a motorcycle can be. In the past six years Royal Enfield brand has worked with some of the most popular custom bike developers in India, Australia, Europe, America and South East Asia, and have built more than 80 personalised bespoke custom bikes till now, and with many more to be built.

The earliest motorbike brand in constant production, Royal Enfield has built beautifully crafted motorcycles since the year 1901. Carrying its British heritage, a production facility was set up in erstwhile Madras (present day Chennai) in 1955, an establishment from where Royal Enfield boosted the evolution of mid size two-wheeler category in all over India. Royal Enfield motorcycles are easy to access, engaging, fun and unfussy to ride a two-wheeler for discovery, and free expression of the self. The brand calls this approach ‘Pure Motorcycling’.

Royal Enfield company’s exclusive premium bike portfolio consists of the legendary Bullet 350 and Classic 350 motorbikes, the 411cc Himalayan adventure touring bike, the RE Continental GT 650 and Interceptor 650cc twins, the all-new Meteor 350cc cruiser motorcycle, and the new RE Scram 411 scrambler bike. Bikers and a dedicated community are encouraged and nurtured with an enriching combination of events at global, local, and regional levels. Few of the most remarkable events that are organised such as the Rider Mania in Goa - a yearly get-together of many passionate Royal Enfield aficionados, and the Himalayan Odyssey, an annual pilgrimage across few of the hardest terrain and tallest mountain passes.

Eicher Motors Limited based in Chennai, Tamil Nadu, wholly owns its subsidiary brand Royal Enfield that functions via 1033 big format dealers networks and 1038 exclusive studio showrooms in almost all big cities and towns across India and ships globally to more than 60 nation all over the world. The firm’s 2 modern and cutting edge manufacturing plants are situated at Oragadam region and other at Vallam Vadagal area, which are in close proximity to Chennai.
Royal Enfield sometime ago had pumped money into 2 international level technical facilities - one based out of Bruntingthorpe in the United Kingdom, and the other in Chennai, India. Earlier in 2020 RE bike brand inaugurated its maiden assembly facility out of the country, that is in Buenos Aires - the capital of Argentina. Having registered more than 17 percent rise year on year from the past five years and retails in global markets hiked 96 percent in the financial year of 2019 and 2020, Royal Enfield company is the leader in the international middle sized motorbike market.

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