Hero MotoCorp and Thums Up Collaborated to Cheers Youth Spirit With Thunderwheels 2.0, Featuring the Hero Xtreme 250R

​Hero MotoCorp, the world’s largest two-wheeler manufacturer of motorcycles and scooters, has once again collaborated with Thums Up India to launch Thunderwheels 2.0. India’s iconic leading soft drink brand has partnered with Hero to support the youth spirit of India. This exciting partnership builds on last year’s success, aiming to captivate the spirit of young riders with the Hero Xtreme 250R, a premium 250 cc streetfighter that blends performance and power with racing DNA unleashed.

Both brands feature versatility in their field. This significant partnership fuses Thums Up’s legendary strong beverage taste and ignites the inner person with a daring attitude. This highly personified aura ignites with engineering excellence and advanced technology that resembles the power output produced by the Hero Xtreme 250R. The Hero Xtreme 250R is a bold symbol of individuality and thrill perfectly aligned with India’s iconic beverage.

​Hero Xtreme 250R: Engineered for Agility and Thrill

For this thrilling campaign, Thums Up signifies the youth spirit with that of Hero Streme 250R’s bold and aggressive performance on the road. The Hero Xtreme 250R stands out as a motorcycle designed with intent only for those who demand agility, style, and performance in equal measure. The streetfighter offers thrilling rides, excellent handling, and a striking design suited to riders who embrace confidence and self-expression.

To achieve this robust and aggressive performance, the bike is equipped with a powerful 250 cc engine. This engine is capable of generating 30 HP of power and 25 Nm of peak torque. The engine is powerful enough to accelerate the bike from 0 to 60 kmph in just 3.25 seconds. For precision, the bike offers 43 mm USD forks and a preload-adjustable monoshock suspension at the rear, all arched under 17-inch alloy wheels.

About the Campaign

The campaign, ‘Dum hai to scan kar,’ invites consumers to scan QR codes on special edition Thums Up packs and get a chance to own a Hero Xtreme 250R motorcycle. The Xtreme 250R here represents a bold symbol of individuality and thrill, which is perfectly aligned with the Thumbs Up ethos of Toofani spirit. The pack will be available in markets across India starting in August 2025.

Also Read: Hero MotoCorp Passes The GST 2.0 Reforms—Prices Drop By Up To Rs 15,743

Visionary Marketing Approach

Speaking about the campaign, Mr. Aashish Midha, Head of Marketing, Hero MotoCorp, said, “The phenomenal response to Thunderwheels last year reaffirmed how deeply this initiative connects with the new generations of riders. Today’s youth want a machine that revs up and reflects their persona while riding on the road with confidence and passion.”

Sumeli Chatterjee, Category Head, Coca-Cola India, said, “Every experience by Thums Up is built to fuel adrenaline and push boundaries. Thumbs Up Thunderwheels 2.0 is a result of a strategic partnership with Hero’s Xtreme 250R, a bike that is purely built for speed, power, and performance. This bike symbolizes the riders and their thrill-seeking, who want to push boundaries and be unstoppable in their dreams.”

Engaging Campaign and Consumer Experience

With ThunderWheel 2.0, this invites customers to participate for a chance to own the exclusive Hero Xtreme 250R, strengthening the connection between the brand and its loyal, thrill-seeking consumers. The campaign rollout is extensive, featuring digital films, television spots, influencer collaborations, and artist partnerships.

Thunderwheels 2.0 celebrates the “Toofani spirit” of courage and individuality, making the Xtreme 250R a perfect symbol of power and excitement for India’s youth. This campaign continues to energize a culture of adventure, encouraging young Indians to ride with confidence.

Conclusion

This collaboration exemplifies how two iconic Indian brands are leveraging their strengths to create a memorable, impactful youth engagement platform driven by performance, personality, and pioneering spirit.