2024 Kia Sonet Launch Event Details

Kia has unveiled the new Sonet globally today, so let's look at the statement of CEO and Chief Sales of Kia on this new wild reborn Kia product.

This event marks the unveiling of a masterpiece that embodies the ethos of "Value Beyond Price," redefining the very essence of car ownership. 

With a keen eye on every facet of ownership costs, a plethora of cutting-edge features, and an unwavering commitment to elevating the driving experience, the Kia Sonet Facelift promises to set new benchmarks in the automotive world. 

Let’s see how this vehicle goes beyond expectations, setting a new standard in style, technology, safety, and unparalleled value.

Tae Jin Park, the CEO of Kia

He has unveiled a groundbreaking narrative for the brand, defining Kia as the youngest brand to amass a staggering 1.1 million customers, a testament to its rapid ascent in the automotive realm. 

With the resounding success of the new Seltos, which shattered records upon its debut, India stands out as Kia's fourth-largest market, marking a significant milestone in their global expansion. Now, introducing the new Sonet, Park heralds a vehicle that embodies a new age of bold and stylish design, cementing Kia's leadership in the realm of RV models. 

Boasting a robust community of 3.68 lakh Sonet owners, this vehicle showcases over 25 distinct features, emphasizing a commitment to safety with intuitive safety measures and responsible driving initiatives. The tech-driven mobility experience, epitomized by 10 autonomous ADAS and the inclusion of six airbags across all products, signifies Kia's unwavering dedication to passenger safety. 

Additionally, the introduction of the KIA Inspired Drive program app, designed to promote safety and reward safe driving practices, reflects Kia's innovative approach to fostering a safer driving culture among its customers.

Myung Sik Sohn, the Chief Sales and Business Officer at Kia

He has unveiled a paradigm shift in the automotive landscape with the launch of the new Kia Sonet. 

With a resounding emphasis on "Value Beyond Price," Sohn redefines car ownership by dissecting acquisition, operational, and residual costs. Key research parameters including downpayment, taxes, EMIs, insurance, fuel and service labor costs, and parts costs have been meticulously considered to redefine the concept of ownership. 

Notably, the Sonet boasts the lowest maintenance costs in its segment, showcasing a 16% and 14% reduction in petrol and diesel variant costs, respectively. Sohn underscores the importance of Total Cost of Ownership, positioning the Sonet Diesel with the lowest ownership cost and the Petrol variant as the segment's second-lowest, complemented by a remarkable 3% higher residual value compared to the segment average. 

Recognizing the shift in the Indian consumer mindset from price sensitivity to value consciousness, Kia offers over 70 connected features, from app integration to the car itself, including innovative functions like the "Find My Kia Car" feature. 

The K-Code buying experience aims to elevate customer service, ensuring high-priority delivery experiences that exceed expectations in looks, driving experience, safety measures, and an array of features, solidifying Kia's commitment to providing exceptional value across all facets of car ownership.