TVS Sold Five Million of Apache Motorcycles Globally

TVS Motor Company gained a worldwide sales milestone by accomplishing five million units for the TVS Apache series, its premium motorcycle brand. First introduced in 2005, with a strong existence in more than 60 countries, TVS Apache has been growing on the strong foundation of TVS Racing.

Various upgrades have been seen by the Apache series over the years including segment-first and thrilling features like Race-Tuned Fuel Injection (RT-Fi), Dual Channel ABS, Race Tuned Slipper Clutch, SmartXonnect, ride modes and many more.

Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “We are thrilled to reach this global milestone and express our gratitude to all the Apacheans worldwide for this achievement. Our journey to reaching this milestone is filled with ideal and sincere efforts that have gone into making TVS Apache a truly global brand. TVS Apache has come a long way from just a motorcycle to an entire premium experience which is evident from our wide range of products and initiatives surrounding it including merchandise, rapidly growing Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), TVS One Make Championship and marquee rides.”

He added,  “These initiatives help us in building not just the brand in ways more than one, but also in engaging with our judicious and loyal customers from India and abroad.”

Naked and Super Sport are the two categories of performance-led motorcycles which are offered by the TVS Apache series. The company came into the super-premium space in 2017 with TVS Apache RR 310 (Race Replica) in the Super Sports category.

In the Naked Motorcycle category, the RTR (Racing Throttle Response) series comprises the TVS Apache RTR 160, TVS Apache RTR 180, TVS Apache RTR 200 4V and TVS Apache RTR 160 4V.