Yamaha Hits 200 Blue Square Outlets in India, Plans to Launch Bigger Bikes Soon.

Yamaha Motor India has set up 200 Blue Square outlets throughout the nation. The Yamaha Aerox 155 is only available at the Blue Square showrooms.

The company has revealed that it has reached the milestone of establishing 200 Blue Square showrooms across the country. Yamaha introduced the concept of Blue Square outlets in 2019, which serve as a prominent platform to display Yamaha’s premium positioning and product range.

The Blue Square outlets exclusively sell Yamaha’s Aerox 155 maxi-scooter, but they also feature the updated 2023 motorcycle line-up equipped with Traction Control System which includes the YZF-R15 V4, R15S V3, MT-15 V2, FZS-Fi V4.0, FZS-Fi V3.0, FZ-Fi V3.0, Yamaha FZ-X and scooters like Fascino 125, Ray ZR 125 and Ray ZR Street Rally 125.

The exclusive Blue Square outlets by Yamaha are located throughout India. In the near future, the company also plans to introduce its global product range including the larger displacement motorcycles through these premium Blue Square outlets.

Here’s what the company said:

Eishin Chihana, Chairman of Yamaha Motor India Group of Companies said, “I am truly delighted to share that Yamaha, under its ‘The Call of the Blue’ brand campaign, has achieved a remarkable feat in India. We have successfully inaugurated 200 Blue Square outlets. Our ambition is to further expand the Blue Square outlets. By the end of 2023, we plan to increase the count of these exclusive outlets to 300.”