Hyundai Exter: Deliveries Commence with Over 10,000 Bookings Received

The much-anticipated Hyundai Exter SUV has officially hit the roads as deliveries commenced on Tuesday, July 11. Hyundai officials have revealed that the company has already received over 10,000 bookings for the Exter, reflecting the strong demand for this recently launched model.

Bookings for the Exter had been open earlier this year, and with its attractive pricing starting at ₹5.99 lahks (ex-showroom, introductory), the Exter has emerged as the smallest and most affordable SUV in Hyundai's lineup in the country.

A Strong Contender in the Compact SUV Segment

As Hyundai expands its SUV portfolio in the Indian market, the Exter has emerged as a potential game-changer. While the company already offers popular SUVs like Venue, Creta, and Tucson, the Exter aims to capture a larger market share by targeting a younger audience. The Exter not only boasts an attractive price tag but also comes loaded with features, making it an appealing option for buyers in the compact SUV segment.

Competition and Market Potential

The Hyundai Exter is set to directly compete with the Tata Punch, while also vying for customers alongside other popular models like the Maruti Suzuki Fronx and Ignis. By entering the sub-₹10 lakh price bracket, Hyundai aims to tap into a market segment where it previously lacked a strong offering. With its aggressive pricing, feature-packed interior, and Hyundai's reputation for quality and reliability, the Exter has the potential to emerge as a volume driver for the brand.

Embracing Hyundai's SUV Expertise

Hyundai has long established itself as a prominent player in the SUV segment, and the Exter is another testament to the company's commitment to catering to diverse customer preferences.

By offering a compelling product in the sub-₹10 lakh price range, Hyundai is poised to attract a wide range of customers, including first-time car buyers and those seeking a compact and affordable SUV without compromising on style, comfort, or features.

The Future of the Hyundai Exter

With deliveries now underway and the initial response in the form of over 10,000 bookings, the Hyundai Exter is off to a promising start. As more customers experience its dynamic performance, modern design, and impressive features, the Exter is expected to make a significant impact in the competitive compact SUV market.

Hyundai's strategic approach to targeting a younger demographic and providing an affordable yet well-equipped SUV position the Exter as a strong contender in its segment.