TVS Motor Company: Story of the Indian 2-Wheeler Giant who rules the World

TVS Motor Company is one of India's leading two-wheeler manufacturers. The company has a rich history and has come a long way since its inception in 1978.

In this article, we will discuss the story of TVS Motor Company and its journey to become one of India's leading two-wheeler manufacturers.

TVS Motor Company - Early Days

TV Sundaram Iyengar founded TVS Group in 1911 in Madurai, Tamil Nadu. The company initially dealt with transportation and finance businesses, and it was not until 1978 that TVS Group entered the two-wheeler industry by forming a joint venture with Suzuki Motor Corporation of Japan. This joint venture marked the beginning of TVS Motor Company.

TVS Suzuki - A Beginning

In 1980, TVS Suzuki launched its first product, the TVS 50, a moped that quickly became popular in India due to its fuel efficiency and affordability. Over the next few years, TVS Suzuki launched several other models, including the Samurai, Shogun, and Fiero. These models were well received in the Indian market, and TVS Suzuki emerged as a strong player in the two-wheeler industry.

TVS Motor Company - A New Beginning

In 2001, TVS Group and Suzuki Motor Corporation ended their joint venture, and TVS Motor Company was born. The company continued to manufacture and sell Suzuki-branded models until 2007 when it launched its own brand of two-wheelers. The first TVS-branded model was the TVS Star, a 100cc motorcycle that was well received in the Indian market.

TVS Motor Company - A Growing Company

Over the next few years, TVS Motor Company continued to grow and expand its product portfolio. The company launched several new models, including the TVS Apache, a popular sports bike that is still in production today. TVS Motor Company also expanded its operations outside India and established subsidiaries in several countries, including Indonesia, Colombia, and Bangladesh.

TVS Motor Company - A Focus on Innovation

TVS Motor Company has always been known for its focus on innovation. The company has several research and development centers that work on developing new products and improving existing ones. TVS Motor Company has also filed several patents for its innovative products, including the TVS Scooty Zest 110, the first scooter in India to have a daytime running light.

TVS Motor Company - A Focus on Sustainability

TVS Motor Company is committed to sustainability and has implemented several initiatives to reduce its carbon footprint. The company has adopted green manufacturing processes, reduced its water and energy consumption, and implemented a waste management system that minimizes its environmental impact.

TVS Motor Company - Awards and Recognition

TVS Motor Company's commitment to excellence and innovation has earned it several awards and recognition over the years. The company has won the Deming Prize for Quality, the JIPM TPM Excellence Award, and the National Energy Conservation Award, among others.

TVS Motor Company has also been recognized for its corporate social responsibility initiatives and has won the CII-ITC Sustainability Award and the Golden Peacock Award for Corporate Social Responsibility.

TVS Motor Company - Future Plans

TVS Motor Company is focused on growing its business and expanding its product portfolio. The company plans to launch several new models in the coming years, including electric vehicles. TVS Motor Company is also focused on expanding its operations outside India and has established a joint venture in Europe to manufacture and sell two-wheelers in the European market.

TVS Motor Company has made several acquisitions in recent years to strengthen its position in the two-wheeler industry. Here are some of the notable acquisitions made by the company:

1. Norton Motorcycles - In 2020, TVS Motor Company acquired the iconic British motorcycle brand, Norton Motorcycles. This acquisition marked TVS Motor Company's entry into the premium motorcycle segment. As part of the acquisition, TVS Motor Company acquired the Norton Motorcycles brand, intellectual property rights, and some of its assets.

2. Mediamorfosis - In 2020, TVS Motor Company acquired a majority stake in Mediamorfosis, a digital content production company. This acquisition was made to strengthen TVS Motor Company's digital marketing capabilities and enhance its customer engagement.

3. UK-based EV manufacturer - In 2021, TVS Motor Company announced its acquisition of a UK-based electric vehicle (EV) manufacturer. This acquisition was made to strengthen TVS Motor Company's EV capabilities and help the company accelerate its EV strategy.

4. MOTOVERT - In 2021, TVS Motor Company announced the acquisition of MOTOVERT, a Spanish manufacturer of off-road motorcycles. This acquisition was made to strengthen TVS Motor Company's position in the global off-road motorcycle market.

These acquisitions reflect TVS Motor Company's commitment to innovation and growth. The company is constantly looking for ways to expand its product portfolio and strengthen its position in the two-wheeler industry.

In conclusion, TVS Motor Company has come a long way since its inception in 1978. The company has grown and expanded its operations, and today, it is one of India's leading two-wheeler manufacturers. TVS Motor Company's commitment