Tata Motors unveils Curvv Concept Car: Set to launch by 2024

Tata Motors has surprised everyone with the new "Concept CURVV" which is going to launch in the domestic market in next two years. With this Tata has once again shown their aim to consolidate its position in EV four-wheeler segment.

While we were speculating Tata will launch the upgraded version of either Tigor EV or Nexon EV. We also suggested the possibility of Altroz EV coming to market on April 6th but Tata had different plans. They are planning for the future and what a surprise it was to see Tata unveil the Curvv concept car which will take on the market within the next few years.

Read our article on: Tata Motors expected to launch next EV on April 6: What we know so far

Tata on Wednesday unveiled its latest electric vehicle SUV- Concept CURVV. The automotive giant has also said that the new concept SUV is expected to launch in the market within the next few years.

With a unique, beautiful, and sporty kind of style, this SUV concept will introduce the Indian masses to another level of satisfaction that only high-end luxury segments give. In a statement, the automaker said, “The Concept CURVV in its production-ready avatar will first enter the market as an extension of the company’s ever-evolving Electric Vehicle (EV) portfolio which will subsequently be followed by its Internal Combustion Engine (ICE) counterpart.”

Tata is doing everything right from the word go. I mean, looking at how they comfortably sit, ruling the EV four-wheeler segment and gaining popularity in the SUV segment in these couple of years, they have up the game for any EV maker in India bringing out this SUV EV, the segment which is not yet tapped in the domestic market. Arguably, Tata is one of the foremost brands coming up with innovative ideas and a lineup of amazing EVs.

Concept Curvv is going to take the legacy of Tata motors even further. With the design following the philosophy of “less is more”, the company added that this concept is progressive and modern, representing simplicity in complexity. The automaker added, “Its striking silhouette coupled with its dynamic proportions, design differentiation, and spacious interiors make for an SUV that expresses a strong character while also being effortlessly elegant,”

Tata Motors also explained that the new Generation 2 EV architecture will be advanced, flexible, and with the ability to offer multi-powertrain options and added that products following this architecture will be made to deliver higher range while retaining the reliability and credibility that was maintained by Generation 1 products powered by Ziptron.