2 wheeler sales went up by 1.70% (y-o-y), in July 2023

Learn about the sales and market share of different two wheeler OEMs in India for July 2023. Find out which OEMs performed well and which ones struggled in the competitive and dynamic market.

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The following table shows the sales and market share of different two wheeler original equipment manufacturers (OEMs) in India for July 2023. It also shows the y-o-y growth rate and the difference in market share for each OEM. The table is based on the data from the Society of Indian Automobile Manufacturers (SIAM).

Rank	Two wheeler OEM	July'23	July'22	Growth in %	July'23 MS	July'22 MS	Difference in %
1	Hero MotoCorp	422,757	4,63,210	8.70%	31.77%	35.39%	-3.63%
2	Honda	302,756	3,55,565	-14.90%	22.75%	27.17%	4.42%
3	TVS	2,35,833	1,93,090	22.10%	17.72%	14.75%	2.97%
4	Bajaj Auto	6292	1,925,083	32.90%	12.50%	9.56%	2.94%
5	Royal Enfield	67,495	50,265	34.30%	5.07%	3.84%	1.23%
6	Suzuki	63,059	52,928	19.10%	4.74%	4.04%	0.69%
7	Yamaha	58,567	52,099	12.40%	4.40%	3.98%	0.42%
8	Ather	10,202	3,190	219.80%	0.77%	0.24%	0.52%
9	Piaggio	3,333	3752	-11.20%	0.25%	0.29%	-0.04%
10	Okinawa	36	9,248	-99.60%	0.00%	0.71%	-0.70%
11	Kawasaki	398	250	59.20%	0.03%	0.02%	0.01%
12	Triumph	98	84	16.70%	0.01%	0.01%	0.00%
	Total Two Wheelers	13,30,826	1,308,764	1.70%

Analysis

According to the table, Hero MotoCorp is the market leader in the two wheeler segment, with a market share of 31.77% in July 2023. However, it also registered a decline of 8.70% in sales and 3.63% in market share compared to July 2022. Honda is the second largest OEM, with a market share of 22.75%, but it also suffered a drop of 14.90% in sales and 4.42% in market share year-on-year.

On the other hand, TVS, Bajaj Auto, Royal Enfield, Suzuki, Yamaha, and Ather showed positive growth in both sales and market share in July 2023 compared to July 2022. TVS is the third largest OEM, with a market share of 17.72%, followed by Bajaj Auto with 12.50%. Royal Enfield is the fifth largest OEM, with a market share of 5.07%, and it also recorded the highest growth rate of 34.30% in sales among the top five OEMs.

Do give it a read on our latest sales analysis on Honda 2 wheelers, Ather, Royal Enfield and Bajaj Auto, for July 2023.

Suzuki and Yamaha are the sixth and seventh largest OEMs, respectively, with market shares of 4.74% and 4.40%. Ather is the eighth largest OEM, with a market share of 0.77%, and it also achieved the highest growth rate of 219.80% in sales among all the OEMs. Piaggio, Okinawa, Kawasaki, and Triumph are the bottom four OEMs, with market shares below 1%. Piaggio and Okinawa witnessed negative growth in both sales and market share, while Kawasaki and Triumph saw positive growth in sales but negligible change in market share.

Conclusion

The total two wheeler sales in India increased by 1.70% from 1,308,764 units in July 2022 to 13,30,826 units in July 2023. The total two wheeler market share remained unchanged at 100%.

The table reveals the trends and patterns of the two wheeler industry in India, which is one of the largest markets for motorcycles and scooters in the world. It also reflects the impact of various factors such as consumer preferences, product innovation, pricing strategies, competition, regulation, and pandemic on the performance of different OEMs.

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