Bajaj Auto reports strong sales growth by 33%, in July 2023

Bajaj Auto reports strong sales growth in July 2023, driven by the demand for its motorcycles and electric scooters. Read more from the company’s performance analysis and future plans.

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Bajaj Auto, one of the leading two-wheeler manufacturers in India, has reported a strong sales growth of 33% year-on-year (Y-O-Y) in July 2023. The company sold 166,292 units in July 2023, compared to 125,083 units in July 2022. The growth was driven by the demand for its motorcycles, especially the Pulsar and KTM brands. The company also witnessed a significant increase in its electric scooter sales, with the Chetak model registering a 187% Y-O-Y growth.

Model	Segment	July-23	July-22	Y-O-Y Growth (%)	July-23	June-23	M-O-M Growth (%)
Platina	Motorcycle	36,550	27,732	32%	36,550	42,154	-13%
CT 100 cc	Motorcycle	4,608	2,413	91%	4,608	4,270	8%
CHETAK (ELECTRIC)	EV Scooter	7,080	2,469	187%	7,080	9,208	-23%
Yulu	EV Scooter	51	0	-	51	127	-60%
CT 125 cc	Motorcycle	1,752	0	-	1,752	1,845	-5%
Duke 125 cc	Motorcycle	276	1	27500%	276	292	-5%
Pulsar 125 cc	Motorcycle	67,134	51,554	30%	67,134	87,071	-23%
Pulsar 150 cc	Motorcycle	16,628	16,976	-2%	16,628	19,034	-13%
Aven er 180 cc	Motorcycle	1,447	4828	-70%	1,447	1,612	-10%
Pulsar 180 + 200 NS	Motorcycle	16,296	14802	10%	16,296	16,155	1%
(TM Duke 200 cc	Motorcycle	2,723	767	255%	2,723	2,324	17%
Pulsar 220 cc	Motorcycle	7,150	391	1729%	7,150	6,143	16%
Aven er 220 cc	Motorcycle	629	2,108	-70%	629	932	-33%
KTM Duke 250 cc	Motorcycle	1,361	218	524%	1,361	1,384	-2%
HUSQVARNA	Motorcycle	66	4	1550%	66	41	6
DOMINAR 250	Motorcycle	509	232	119%	509	519	-2%
DOMINAR 400	Motorcycle	627	214	193%	627	583	8%
KTM Duke 390 cc	Motorcycle	1,405	374	276%	1,405	1,117	26%
Total		166,292	125,083	33%	166,292	194,811	-15%

The company’s motorcycle segment sold 158,161 units in July 2023, up by 35% from 117,614 units in July 2022. The Pulsar brand was the best-selling motorcycle for Bajaj Auto, with 91,208 units sold in July 2023, up by 28% from 71,723 units in July 2022. The Pulsar 125 cc was the most popular model, with 67,134 units sold in July 2023, up by 30% from 51,554 units in July 2022. The Pulsar 220 cc also saw a huge jump of 1729% Y-O-Y, with 7,150 units sold in July 2023, compared to only 391 units in July 2022.

The KTM brand also performed well for Bajaj Auto, with 5,765 units sold in July 2023, up by 374% from 1,216 units in July 2022. The KTM Duke models were the most sought-after, with the Duke 125 cc selling 276 units in July 2023, up by a whopping 27500% from only one unit in July 2022. The Duke 390 cc also saw a strong growth of 276%, with 1,405 units sold in July 2023, compared to only 374 units in July 2022.

Electric scooter segment shows potential

The company’s electric scooter segment sold 7, 131 units in July 2023, up by 188% from 7, 469 units in July 2022. The Chetak model was the main contributor to this growth, with 7, 080 units sold in July 2023, up by 187% from 2, 469 units in July 2022. The Chetak is a premium electric scooter that offers a range of 95 km on a single charge and a top speed of 70 kmph. The company also launched a new electric scooter brand called Yulu, which sold only 51 units in July 2023.

Month-on-month sales decline due to pandemic

The company’s month-on-month (M-O-M) sales growth was negative, however, with a decline of 15% from 194, 811 units in May 2023 to 166, 292 units in July 2023. This was mainly due to the seasonal factors and the impact of the second wave of the COVID-19 pandemic on the consumer sentiment and demand. The company expects to recover its sales momentum in the coming months as the vaccination drive accelerates and the lockdown restrictions ease.

Do give it a read on our latest sales analysis on overall 2 wheelers category, Honda 2 wheelers, Ather and Royal Enfield, for July 2023.

Export market remains strong

Bajaj Auto is one of the largest exporters of two-wheelers in India, with a market share of over 50% in Africa and over 40% in Latin America. The company exports its products to over 70 countries across the world. In July 2023, the company exported 98, 596 units, up by 27% from 77, 787 units in July 2022.

New models and variants to be launched soon

Bajaj Auto is also planning to launch new models and variants of its existing products to cater to the changing preferences and needs of the customers. The company has recently introduced the Platina Comfort with LED DRLs and electric start, the CT100 KS Alloy with electric start, and the CT125 KS Alloy with electric start. The company is also working on developing new electric and hybrid vehicles for the future.

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