This has been the second year of a double-digit fall in the sales for BMW Group in India. The company had made a sale of 11,105 cars and utility vehicles in 2018 and 9,641 in 2019.
Luxury car manufacturer BMW Group India has recently posted a record 32 per cent drop in sales in the year 2020 to 6604 cars as the diminishing economic growth had badly impacted the demand for high-end cars in the Indian market. The nationwide lockdown that lasted for 50 days, brought down the volumes of BMW cars in India to its lowest in the last decade in the country. This has been the second year of a double-digit fall in the sales for BMW Group in India. The company had made a sale of 11,105 cars and utility vehicles in 2018 and 9,641 in 2019.
BMW India had delivered 6,604 number of BMW and MINI cars in the year 2020. BMW India had made a sale of 6,092 units and MINI India had sold 512 units. BMW Motorrad also made a sale of 2,563 units of motorcycle, the company mentioned in a statement.
Commenting on BMW's performance of 2020, Vikram Pawah, President of the BMW Group India said that the brand has demonstrated determination and resilience in a difficult environment full of new challenges. He further added that with an improvement of macroeconomic indicators and consumer confidence, BMW Group India resumed the momentum with remarkable efficiency and strength. The company was able to register strong results at the end of a very tough year and pushed its segment share significantly in the Indian luxury car market. He said that the brand is looking at 2021 with new confidence and positivity.
BMW India witnessed a contribution of more than 50 per cent coming from the locally manufactured Sports Activity Vehicle (SAV) range, which includes the BMW X1, the BMW X3, and the BMW X5. The recently launched BMW X7 also received high demand in many regions across the country. The BMW 3 Series and the BMW 5 Series also became strong contributors in the sedan segment of the brand.
MINI India has also increased its share in the market in the premium car segment, despite the adverse industry scenario. The brand was able to showcase strong performance and good growth in the last quarter of the year. The locally manufactured MINI Countryman gave a share of more than 40 per cent in sales. The MINI Hatch and the MINI Convertible also gave over 23 per cent each as sales.