Hero MotoCorp Tops The Chart in Indian Two-Wheeler Market With 29% Market Share in FY 2025

India’s two-wheeler market is undergoing transformative growth driven by rising fuel prices, government incentives, and growing consumer demand for cost-effective urban mobility. Electric vehicles (EVs) are reshaping this sector, with startups and established players aggressively expanding their product lines. Hero MotoCorp has notably reclaimed the top position in 2025, showcasing its resilience and deep market connection even as competition intensifies.

As India’s EV two-wheeler market is projected to exceed $14.49 billion by 2030, with an estimated annual sale of 7 million units, the competitive landscape reflects vibrant shifts. Hero MotoCorp's remarkable performance, supported by strong sales across motorcycles and scooters, highlights the company’s ability to lead in both legacy and emerging mobility segments.

Top Electric Two-Wheeler brands in India

India’s two-wheeler market is witnessing strong growth driven by rising urban demand, government subsidies, and expanding EV adoption. With over 10 million units sold in the first half of 2025, manufacturers have responded with refreshed lineups and competitive pricing. Below is a detailed look at how leading brands, both legacy giants and new entrants, are performing amid this market landscape.

1. Hero MotoCorp: Market Leadership and Strategic Growth

Hero MotoCorp remains the market leader in India’s two-wheeler segment, with a near 29% market share in FY 2025 and cumulative production crossing 125 million units—a first for any Indian two-wheeler manufacturer. In September 2025 alone, Hero dispatched over 687,000 units, marking 8% year-on-year growth. The brand reported a significant 54% surge in scooter sales within the same period, fueled by an expanding EV portfolio under its VIDA division.

Hero's success comes from a diverse portfolio, ranging from traditional gasoline motorcycles to electric scooters like VIDA VX2, and a vast rural and urban distribution network spanning over 10,000 touchpoints. Strategic pricing, favorable GST reforms, and festive offers further bolstered demand, positioning Hero to capitalize on the growing commuter segment.

2. Honda Motorcycle

Honda Motorcycles stands close behind with over 568,000 units sold in September 2025. As the maker of India’s best-selling scooter, the Activa, Honda recently celebrated 35 million Activa sales nationwide. The company is expanding its EV offerings, like the Activa e, aligning with evolving urban mobility trends.

3. TVS Motor​

TVS Motor Company reported 541,000 units sold in September 2025, registering a strong 12% growth rate. TVS's competitive edge lies in popular models like Jupiter and NTorq, alongside growing electric mobility initiatives and robust export performance, indicating a balanced strategy between domestic demand and global expansion.

4. Bajaj Auto

Bajaj Auto continues to leverage both domestic and export markets, with around 510,000 two-wheelers sold in September 2025. Bajaj’s Pulsar and electric Chetak scooter solidify their presence in the performance and electric categories, respectively. Exports play a significant role in Bajaj's growth narrative.

5. Royal Enfield​

Royal Enfield maintains its niche with 77,000 and more units delivered, catering to lifestyle riders with models like Meteor and Classic. While traditional gasoline bikes dominate, Royal Enfield is preparing for future electrification to remain relevant in shifting markets.

6. Suzuki Motorcycles

Suzuki Motorcycle India stays steady with over 77,000 units, focusing on urban mobility with popular scooters and motorcycles and preparing to enter the EV space with innovative models.

7. Yamaha Motors

Yamaha Motors sold around 48,000 units, appealing to a younger demographic with sporty and stylish offerings like the FZ and R15, with expansion plans in electric vehicles underway.

Also Read: Top 5 Best-Selling Bikes in India in October 2025

Emerging EV Players: Ather Energy and Ola Electric

​Ather Energy and Ola Electric symbolize the new wave of Indian electric two-wheeler manufacturers. Ather’s premium 450X model has achieved over 18,000 sales, combining high-tech features and charging infrastructure investments that set benchmarks in the Indian EV segment. Ola Electric, with approximately 13,000 units sold, continues disrupting the market with affordable, digitally connected scooters and ambitious gigafactory initiatives to scale production and charging networks nationwide.

Market Trends and Growth Aspects

The following points suggest how Hero Moto Corp has been leading the market for such long decades.

• Government incentives such as FAME-II, alongside tax reforms and subsidies, effectively reduce EV ownership costs and spur consumer uptake.
• Technological advances in battery density, range, and fast-charging capabilities improve the appeal and practicality of electric two-wheelers.
• Consumer demand is increasingly shaped by sustainability concerns, affordability, and enhanced urban mobility solutions.
  

What's Ahead?

The Indian two-wheeler market's trajectory points to electrification as an irreversible trend, with EVs expected to command up to 70% of new sales by 2030. While Hero MotoCorp leads the pack today, all competitors are aggressively adapting with innovation and market penetration strategies. 

Conclusion

The Indian two-wheeler market is accelerating towards an electrified, sustainable future, with Hero MotoCorp leading a competitive pack of innovators and legacy giants. As technologies evolve and consumer preferences shift, the race to capture smarter, greener mobility solutions is only intensifying. The dynamic interplay of government policies, customer demand, and brand innovation will define the next decade.