Carbike360 Weekly Wrapup | Top 5 Automotive news (4th-10th December), New Launches, Discount and more

This week's automotive highlights showcase a blend of compassion, innovation, and strategic moves within the industry. 

From Mahindra's empathetic support for cyclone-affected SUV owners to the launch of Ampere's Reo Plus and Ola Electric's bold pricing strategy, the automotive sector continues to evolve, catering to customer needs while embracing technological advancements in the electric vehicle space. 

Kia India's initiative to alleviate range anxiety and Aprilia's debut of the RS 457 further underline the industry's commitment to innovation and customer-centric offerings, setting the stage for a dynamic future in the automotive landscape.

Mahindra, Renault, and Tata Announces Special Support Initiative for Cyclone Michaung

Cyclone Michaung, which hit the southern states of India in early December 2023, caused widespread damage and disruption to the lives and livelihoods of millions of people. In response to this natural disaster, several carmakers, including Tata, Mahindra and Renault, offered support and relief to their customers and dealers in the affected regions. 

Some of the initiatives taken by these companies included complimentary roadside assistance, free towing, no-cost inspection and damage assessment, special discounts on repairs and spare parts, extended warranty and insurance claims, and donation of vehicles and funds for relief work. 

These gestures of goodwill and social responsibility were appreciated by the customers and the public, who faced immense challenges in the aftermath of the cyclone.

Ampere's Reo Plus Electric Scooter Relaunch

In a bid to further its commitment to urban mobility solutions, Ampere has relaunched the Reo Plus electric scooter. Boasting impressive features and competitive pricing, the Reo Plus seeks to revolutionise the electric scooter segment, aligning with Ampere's vision of delivering innovative and sustainable urban transport options.

Ola Electric's Strategic Price Drop for OLA S1 X+

Amidst its 'December to Remember' Offer, Ola Electric has implemented a substantial price reduction of Rs. 20,000 for the OLA S1 X+ electric two-wheeler. This bold move not only showcases Ola's commitment to its customer base but has also garnered positive attention for its significant price adjustment strategy.

Kia India's K-Charge Initiative Alleviates Range Anxiety

Kia India, a key player in the premium car segment, has introduced the pioneering K-Charge Initiative. This revolutionary move aims to mitigate range anxiety among EV users in India by integrating access to over 1000+ EV charging stations nationwide through the 'MyKia' app. This initiative underscores Kia's dedication to enhancing customer service and simplifying the EV ownership experience.

Aprilia's Debut of RS 457 in India at India Bike Week 2023

At the India Bike Week 2023, Aprilia, the iconic Italian motorcycle brand, launched its first made-in-India bike, the RS 457, priced at Rs 4.1 lakh (ex-showroom). Bookings for this remarkable bike will commence from December 15, 2023, marking a significant milestone for the brand in the Indian market.

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