BYD all set to launch Atto 3 in India in 2023: Reports

BYD, a Chinese automaker, which has recently become the global leader and largest EV maker globally, leaving Tesla behind, said electrification in India will account for nearly 25 percent of the car segment by 2030.

Build Your Dreams (BYD), a Chinese automaker, is putting the foundation for the Atto 3 in place in India. The Atto 3 will be unveiled in the quarter between October and December 2022. The electric SUV is anticipated to be unveiled during the Delhi Auto Expo in January 2023.

• BYD's major focus is increasing the retail presence in major cities in India.
• BYD hopes demand from fleet owners for e6 goes up to 150 units a month

BYD Atto 3 will come through SKD Route in India

The BYD Atto 3 SUV built on the E3 platform which is nearly 4.5 meters long and already available in right-hand drive markets including Singapore, Australia, and New Zealand will soon come to India. The all-electric e6 MPV, which was just released for private purchasers in India at Rs 29.15 lakh, will be paired with the Atto 3 at BYD's plant in Sriperumbudur, close to Chennai. The Atto 3 will follow an SKD (semi-knocked down) assembly process in India. According to sources, Atto 3's initial price will be around Rs 30 lakh.

Sales of the Atto 3 will start in the first quarter of 2023, with BYD India's Sanjay Gopalakrishnan, Senior Vice President, Electric Vehicle Passenger Business, also added that the company will closely monitor consumer reaction. BYD, which has surpassed Tesla to take the top spot among EV manufacturers worldwide, has been concentrating on expanding its retail presence in important Indian metropolises where there is a waiting list for EVs.

He further added, “We will expand the network gradually and the top 25 cities should be covered in a year along with charging infrastructure.” Nearly 60% of all EV sales occur in the south, making it a significant market for electric vehicles.

BYD in India: Growing Popularity and Blade Battery Tech

The Blade Battery experience has also been extremely favorable, and BYD is hoping that the Atto 3 will continue this excellent word-of-mouth. According to the manufacturer, e6 consumers receive 470 kilometers under typical city driving circumstances. According to feedback, users appreciate the e6's roominess and simplicity of intercity travel, especially now that tourism is on the rise.

Gopalakrishnan claims that BYD thinks India's electrification will pick up speed quickly and makeup at least 25% of the country's car market by 2030. He said, "As a solely electric company, we are in a good place as a pure electric company and technology will keep us ahead as we grow our share in EVs".

BYD anticipates that fleet owners' demand for the e6 will increase from the current 75 units per month to 150 units. It's interesting to note that customers still perceive the product as just electric, with the Chinese brand link having little effect on their purchasing decisions.

More localization may occur as quantities increase, and the business model may even broaden to include shipping parts and vehicles abroad from Chennai. BYD collaborates strategically with Toyota and Daimler on a global scale.