Maruti Suzuki Leads, While Jeep Struggles in Car Retail Sales of September 2025

The Indian automotive market is moving through a transition of robust growth, with carmakers revising prices after the implementation of new GST 2.0 tax reforms. According to the report by FADA in September 2025, the industry has never seen such modest growth. This was possible with consistent demand for vehicles, new launches, and sudden shifts contributing towards various brands within a competitive market.

Standout performances and notable setbacks shaped the narrative for each leading OEM in this pivotal period for the industry. In September 2025, car sales saw an increase of 5.5% year-on-year. In terms of passenger vehicles, a total of 3,78,457 units were sold in the previous month. Thus showcasing a growth from 3,58,879 units in September 2024. Each brand’s strategy and market share shifts underline key trends for the months ahead.

Maruti Suzuki Tops The Chart For September 2025

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​Maruti Suzuki topped the September sales chart of 2025 with 1,32,821 units sold the previous month. These tremendous sales figures underwrite the 35.1% market share. However, the brand also experienced a drop of 8.4% year-on-year, but the brand sustained the volumes through its extensive portfolio. With threshold competition and consumers seeking greater choice, Maruti Suzuki’s focus on volume-driven models helped it cope with tough market conditions.

Tata Motors Surges to a New High

​Tata Motors achieved a moderate performance, securing the overall second spot in the car sales report for September 2025. The brand was able to sell around 59,667 units, which signifies a 45.3% share jump from the last year and is 45.5% higher than August 2024. The most prominent market share jump was from 11.4% to 15.8%, indicating its demand across the entire engine-powered and electric portfolios. Tata’s aggressive expansion, new product launches, and growing urban footprint have propelled it into a major force in the Indian passenger vehicle segment.

Mahindra Demonstrates Consistent Growth

​Mahindra & Mahindra showcases record sales of 56,233 units, a 10.1% increase year-on-year, along with 42.7% more than the previous month. Most cars under the portfolio are SUVs, so after the implementation of the recent GST 2.0 reforms, the sales might see an upward trajectory until the festive season ends. Its SUV-driven success continues, lifting its market share to 14.9%.

Hyundai Experiences Steady Demand

Despite having the best-selling car, Creta, under the portfolio, Hyundai is still struggling to get the real numbers. With 51,547 units sold, the brand holds its position up to fourth in the standings. Hyundai’s 13.6% market share, although slightly down from 14.2% last year, signifies its unyielding hold in urban and semi-urban markets. Still, the main profits are coming from the sales of the Hyundai Creta, while the Venue was also in strong demand.

Also Read: Tata Motors Leads Market Growth Despite September 2025 EV Sales Dip: New EV Emerging Players & Premium Brands Gain Ground

Toyota & Kia Records Mixed Performance

A subtle sales decline we can see for Toyota Motors by 7.6% in the previous month. However, the brand experienced a growth of 13.8%, delivering around 27,089 units in September 2025. On the other hand, Kia registered the sales of 22,700 units, representing a significant increase of 15.8% from August 2025. Despite such a remarkable result, the brand saw a decline of -3.5%. The Kia Seltos still holds as the best-selling car under the portfolio, followed by the Kia Sonet.

MG Motor Witnesses Vigorous Expansion

​MG Motor sold around 6,728 vehicles in September 2025, expecting a 46.6% Y-o-Y increase. MG’s market share increased to 1.8%, indicating a successful strategy centered on premium technology, electric models, and refreshed branding.

Skoda Celebrates Record YoY Growth

The only brand that highlights the exceptional sales figures is the Skoda, and the Skoda Kylaq brings the real numbers to the table. Skoda posted the highest YoY percentage growth amongst major OEMs at 101.0%, delivering 6,636 vehicles. The brand’s new launches and global-platform sedans found increasing resonance with discerning buyers.

Honda Rebounds with Strong MoM Upsurge

​Honda, despite a 6.5% YoY decline with 5,305 units, reported a 37.8% boost compared to August. Its 1.4% market share, just fractionally below last year’s, signals cautious optimism as the brand refreshes its India lineup and targets premium compact segments.

Renault & Volkswagen Sustains Growth Momentum

​Renault achieved a subtle momentum by selling around 4,265 units with a boost of 32.6% year-on-year. Renault models remain appealing across budget-conscious segments, confirming its position as a strong value proposition at 1.1% market share. Talking about Volkswagen, it sold 2,780 units, facing an 18.1% decline Y-o-Y.

Nissan Battles Tough Market Conditions

​Nissan sold 1,652 units, reflecting a 21.8% year-on-year decline and a 19.7% drop from August. Market share slipped to 0.4%, facing stiff competition in the mass segment, underscoring the need for refreshed models and enhanced network reach to drive future growth.

Citroen Demonstrates Stability

Being the new entrant in the Indian automotive landscape, Citroen sold 734 registered vehicles in September 2025. A modest 3.2% annual increase with flat volumes month-on-month. It's 0.2% market share signals stable operations as the brand continues to strengthen its footprint in India.

Jeep Navigates Through Challenges

​Jeep sold an estimated 300 vehicles in September, down 17.8% year-on-year but maintaining parity with August. With a 0.1% market share, Jeep’s focus remains on niche SUV markets. The numbers highlight the urgent need for broader portfolio refreshes and accessible offerings.

Retail Car Sales Saw a 15.5% Increase in M-o-M in September 2025

September 2025 saw a strong month-on-month sales growth of 15.5% in India’s car market, led notably by Tata Motors with a 45.5% increase. Mahindra with 42.7% and Hyundai with 17.1%. This surge reflects robust demand during the festive season, propelled by GST rate cuts and new model launches across top OEMs.

Conclusion

A total of 378,457 cars were sold in September 2025. Maruti Suzuki continues to lead, while Tata and Mahindra’s momentum points towards a power shift, especially among new-age buyers and urban customers. The sector’s overall health, reflected in double-digit MoM growth, sets the tone for a vibrant festive sales period.