Ad
Ad
Stay informed about Maruti Suzuki's domestic sales performance, including an 8.68% MoM growth and YoY sales decline.
Key Highlights:
Maruti Suzuki India Limited, a renowned name in the automotive industry, has released its sales report for February 2024, offering insights into the performance of its vehicles within the A segment. Comprising mini, compact, and mid-size cars, the A segment represents a significant portion of Maruti Suzuki's offerings in the Indian market.
The sales figures for February 2024 highlight both successes and challenges faced by Maruti Suzuki, shedding light on evolving consumer preferences and market dynamics. This introduction sets the stage for a detailed analysis of Maruti Suzuki's sales performance within the A segment, providing valuable insights for industry analysts, investors, and automotive enthusiasts alike.
In the A segment, which includes mini, compact, and mid-size cars, Maruti Suzuki recorded sales as follows:
The models in this segment, including Alto and S-Presso, collectively sold 14,782 units in February 2024, compared to 21,875 units in February 2023.
This segment consists of Baleno, Celerio, Dzire, Ignis, Swift, Tour S, and WagonR. Total sales for February 2024 amounted to 71,627 units, slightly down from 79,898 units in February 2023.
Ciaz, the sole model in this category, sold 481 units in February 2024, compared to 792 units in February 2023.
Combining the sales figures from all A segment models, Maruti Suzuki achieved a total of 86,890 units sold in February 2024, down from 102,565 units in February 2023.
In the B segment, consisting of utility vehicles and vans, Maruti Suzuki's sales performance was as follows:
Models including Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny, S-Cross, and XL6 collectively sold 61,234 units in February 2024, a significant increase from 33,550 units in February 2023.
The sole model in this segment, Eeco, witnessed sales of 12,147 units in February 2024, compared to 11,352 units in February 2023.
Category | Models | Feb' 2024 | Feb' 2023 | Difference | % Change |
A Segment | |||||
Mini | Alto, S-Presso | 14,782 | 21,875 | -7,093 | -32.43% |
Compact | Baleno, Celerio, Dzire, Ignis, Swift, Tour S, WagonR | 71,627 | 79,898 | -8,271 | -10.35% |
Mid-Size | Ciaz | 481 | 792 | -311 | -39.27% |
Total A Segment Passenger Vehicles | 86,890 | 102,565 | -15,675 | -15.28% | |
B Segment | |||||
Utility Vehicles | Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny, S-Cross, XL6 | 61,234 | 33,550 | 27,684 | 82.52% |
Vans | Eeco | 12,147 | 11,352 | 795 | 7.00% |
Total Passenger Vehicles | 160,271 | 147,467 | 12,804 | 8.68% |
Combining the sales figures from both B segment categories, Maruti Suzuki achieved a total of 160,271 units sold in February 2024, up from 147,467 units in February 2023.
This comprehensive sales report provides insights into Maruti Suzuki India Limited's performance across different vehicle segments for February 2024.
The company sold a total of 197,471 units during February 2024. This includes:
Total exports surged by 68% to 28,927 units in February 2024 from 17,207 units in February 2023.
Maruti Suzuki India Limited experienced a notable rise in overall sales, reaching 197,471 units in February 2024, compared to 172,321 units in February 2023.
For the fiscal year 2023-2024 (April-February), the total sales stood at 1,948,127 units, marking an 8.5% increase from the 1,796,093 units sold in the same period in the previous fiscal year.
Maruti Suzuki, a dominant player in the Indian automotive market, has witnessed a decline in its yearly sales. Several factors contribute to this trend:
Increased Competition from New Brands
The entry of new brands into the market has intensified competition for Maruti Suzuki. These new players offer innovative features and competitive pricing, attracting customers away from Maruti Suzuki's offerings.
Decreasing Brand Value
Maruti Suzuki's brand value has been diminishing due to two key reasons:
1. Build Quality Concerns
There are growing concerns about the build quality of Maruti Suzuki vehicles. Customers are increasingly conscious of safety standards and durability, leading to a perception that Maruti Suzuki cars may not meet these expectations.
2. Over Reliance on Small Vehicles for Commercial Use
The prevalent use of small Maruti vehicles in vehicle taxis has impacted the brand's image negatively. Many consumers perceive these vehicles as associated with taxi services, leading them to seek alternatives for personal use.
Addressing these challenges is crucial for Maruti Suzuki to regain its market position and revitalise its brand value in the eyes of consumers. By focusing on quality improvements, diversifying its product offerings, and implementing effective marketing strategies, Maruti Suzuki can navigate the competitive landscape and restore its sales momentum.
Ad
Ad
Ducati Hypermotard 950 RVE Introduces New Graffiti Evo Color Option
Ducati unveils the Hypermotard 950 RVE in India with the vibrant Graffiti Evo color, accentuating its youthful appeal. Packed with advanced features and a powerful engine, it promises an exciting ride.
26-Apr-2024 11:52 AM
Read Full NewsDucati Hypermotard 950 RVE Introduces New Graffiti Evo Color Option
Ducati unveils the Hypermotard 950 RVE in India with the vibrant Graffiti Evo color, accentuating its youthful appeal. Packed with advanced features and a powerful engine, it promises an exciting ride.
26-Apr-2024 11:52 AM
Read Full NewsToyota India Enters into Car Care Market With T-Gloss; Plans to Rival 3M; Check Details
Toyota Kirloskar Motors plans to pioneer car care services in India with T-Gloss. Offering comprehensive detailing, protection, and customization options, T-Gloss enhances vehicle aesthetics and longevity. Available at all authorized Toyota dealerships, it reflects Toyota's commitment to customer satisfaction and quality maintenance. With trained professionals and tailored solutions, Toyota sets a new standard in car care services, ensuring a seamless ownership experience for customers.
26-Apr-2024 11:45 AM
Read Full NewsToyota India Enters into Car Care Market With T-Gloss; Plans to Rival 3M; Check Details
Toyota Kirloskar Motors plans to pioneer car care services in India with T-Gloss. Offering comprehensive detailing, protection, and customization options, T-Gloss enhances vehicle aesthetics and longevity. Available at all authorized Toyota dealerships, it reflects Toyota's commitment to customer satisfaction and quality maintenance. With trained professionals and tailored solutions, Toyota sets a new standard in car care services, ensuring a seamless ownership experience for customers.
26-Apr-2024 11:45 AM
Read Full NewsVolkswagen Tayron Breaks Cover At Beijing Motor Show, India Debut Expected in 2024; Details
The VW Tayron, unveiled at the 2024 Beijing Motor Show, is set to captivate both Chinese and Indian markets. Sporting a dynamic design language with blacked-out elements and a powerful 2.0-litre turbo-petrol engine, it promises an exhilarating driving experience. With its impending launch in India in 2025, it's poised to challenge the likes of the Jeep Meridian and Skoda Kodiaq, igniting fierce competition in the SUV segment.
26-Apr-2024 09:39 AM
Read Full NewsVolkswagen Tayron Breaks Cover At Beijing Motor Show, India Debut Expected in 2024; Details
The VW Tayron, unveiled at the 2024 Beijing Motor Show, is set to captivate both Chinese and Indian markets. Sporting a dynamic design language with blacked-out elements and a powerful 2.0-litre turbo-petrol engine, it promises an exhilarating driving experience. With its impending launch in India in 2025, it's poised to challenge the likes of the Jeep Meridian and Skoda Kodiaq, igniting fierce competition in the SUV segment.
26-Apr-2024 09:39 AM
Read Full NewsAffordable Bajaj Chetak e-scooter Images Leaked Ahead of Launch
Bajaj Auto gears up to unveil a new budget-friendly variant of its Chetak e-scooter, featuring strategic changes like steel wheels and a monochrome display.
26-Apr-2024 07:03 AM
Read Full NewsAffordable Bajaj Chetak e-scooter Images Leaked Ahead of Launch
Bajaj Auto gears up to unveil a new budget-friendly variant of its Chetak e-scooter, featuring strategic changes like steel wheels and a monochrome display.
26-Apr-2024 07:03 AM
Read Full NewsCritical Flaws Highlighted in Xiaomi SU7: 8 Reasons for Concern
Uncover the vulnerabilities in Xiaomi SU7 and understand the 8 reasons for concern. Keep your device secure with essential insights.
26-Apr-2024 06:57 AM
Read Full NewsCritical Flaws Highlighted in Xiaomi SU7: 8 Reasons for Concern
Uncover the vulnerabilities in Xiaomi SU7 and understand the 8 reasons for concern. Keep your device secure with essential insights.
26-Apr-2024 06:57 AM
Read Full NewsMade-in-India Kawasaki Versys-X 300 to Enter Markets by Year-End
Made-in-India Kawasaki Versys-X 300 is set to debut by year-end, intensifying competition in adventure-touring. With robust performance and safety features.
26-Apr-2024 05:46 AM
Read Full NewsMade-in-India Kawasaki Versys-X 300 to Enter Markets by Year-End
Made-in-India Kawasaki Versys-X 300 is set to debut by year-end, intensifying competition in adventure-touring. With robust performance and safety features.
26-Apr-2024 05:46 AM
Read Full NewsAd
Ad
BMW i5
₹ 1.19 Cr
Jeep Wrangler facelift
₹ 67.65 - 71.65 Lakh
Aston Martin Vantage
₹ 3.99 Cr
Ferrari Purosangue SUV
₹ 10.50 Cr
Mahindra Bolero Neo Plus
₹ 11.39 - 12.49 Lakh
Toyota bZ4x
₹ 70.00 Lakh
MG 4
₹ 15.00 - 21.00 Lakh
Mercedes-Benz GLC Coupe 2024
₹ 65.00 Lakh
Audi Q8 2024
₹ 1.17 Cr
Nissan X-Trail
₹ 26.00 - 32.00 Lakh
Ad
Ad
Ad