Maruti Suzuki sales in February 2024 MoM Growth by 8.68%

Key Highlights:

• Sales in Maruti Suzuki's A segment for February 2024 declined across all categories.
• Models like Alto, S-Presso, Baleno, Celerio, Dzire, Ignis, Swift, Tour S, WagonR, and Ciaz witnessed decreased sales.
• Total A segment passenger vehicle sales dropped to 86,890 units from February 2023.
• Maruti Suzuki's total passenger vehicle sales saw a modest increase, driven by growth in the B segment.
• Maruti Suzuki faces the challenge of addressing declining A segment sales through strategic initiatives.

Maruti Suzuki India Limited, a renowned name in the automotive industry, has released its sales report for February 2024, offering insights into the performance of its vehicles within the A segment. Comprising mini, compact, and mid-size cars, the A segment represents a significant portion of Maruti Suzuki's offerings in the Indian market.

The sales figures for February 2024 highlight both successes and challenges faced by Maruti Suzuki, shedding light on evolving consumer preferences and market dynamics. This introduction sets the stage for a detailed analysis of Maruti Suzuki's sales performance within the A segment, providing valuable insights for industry analysts, investors, and automotive enthusiasts alike.

A Segment

In the A segment, which includes mini, compact, and mid-size cars, Maruti Suzuki recorded sales as follows:

Mini Segment:

The models in this segment, including Alto and S-Presso, collectively sold 14,782 units in February 2024, compared to 21,875 units in February 2023.

Compact Segment:

This segment consists of Baleno, Celerio, Dzire, Ignis, Swift, Tour S, and WagonR. Total sales for February 2024 amounted to 71,627 units, slightly down from 79,898 units in February 2023.

Mid-Size Segment:

Ciaz, the sole model in this category, sold 481 units in February 2024, compared to 792 units in February 2023.

Total A Segment Passenger Vehicles:

Combining the sales figures from all A segment models, Maruti Suzuki achieved a total of 86,890 units sold in February 2024, down from 102,565 units in February 2023.

B Segment

In the B segment, consisting of utility vehicles and vans, Maruti Suzuki's sales performance was as follows:

Utility Vehicles

Models including Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny, S-Cross, and XL6 collectively sold 61,234 units in February 2024, a significant increase from 33,550 units in February 2023.

Vans

The sole model in this segment, Eeco, witnessed sales of 12,147 units in February 2024, compared to 11,352 units in February 2023.

Sales Table Break UP

Total Passenger Vehicles

Combining the sales figures from both B segment categories, Maruti Suzuki achieved a total of 160,271 units sold in February 2024, up from 147,467 units in February 2023.

This comprehensive sales report provides insights into Maruti Suzuki India Limited's performance across different vehicle segments for February 2024. 

Total Sales

The company sold a total of 197,471 units during February 2024. This includes:

• Domestic Sales: 163,397 units
• Sales to Other OEMs: 5,147 units
• Exports: 28,927 units

Exports

Total exports surged by 68% to 28,927 units in February 2024 from 17,207 units in February 2023.

Year-on-Year Comparison

Maruti Suzuki India Limited experienced a notable rise in overall sales, reaching 197,471 units in February 2024, compared to 172,321 units in February 2023.

Fiscal Year Performance

For the fiscal year 2023-2024 (April-February), the total sales stood at 1,948,127 units, marking an 8.5% increase from the 1,796,093 units sold in the same period in the previous fiscal year.

Analysis of Maruti Suzuki's Declining Yearly Sales

Maruti Suzuki, a dominant player in the Indian automotive market, has witnessed a decline in its yearly sales. Several factors contribute to this trend:

Increased Competition from New Brands

The entry of new brands into the market has intensified competition for Maruti Suzuki. These new players offer innovative features and competitive pricing, attracting customers away from Maruti Suzuki's offerings.
Decreasing Brand Value

Maruti Suzuki's brand value has been diminishing due to two key reasons:

1. Build Quality Concerns

There are growing concerns about the build quality of Maruti Suzuki vehicles. Customers are increasingly conscious of safety standards and durability, leading to a perception that Maruti Suzuki cars may not meet these expectations.

2. Over Reliance on Small Vehicles for Commercial Use

The prevalent use of small Maruti vehicles in vehicle taxis has impacted the brand's image negatively. Many consumers perceive these vehicles as associated with taxi services, leading them to seek alternatives for personal use.

Carbike 360 Says

Addressing these challenges is crucial for Maruti Suzuki to regain its market position and revitalise its brand value in the eyes of consumers. By focusing on quality improvements, diversifying its product offerings, and implementing effective marketing strategies, Maruti Suzuki can navigate the competitive landscape and restore its sales momentum.